Head of Trade Marketing

A Head of Trade Marketing job has become available at a global FMCG firm. In this business critical role, you will be responsible for formulating a comprehensive commercial calendar detailing distribution, display, promotion and activation priorities, delivering the highest quality service alongside other trade marketing managers.

About the Head of Trade Marketing (FMCG – Personal Care) Role:
You will take the lead in providing direction to all trade related activities, including working across sales, marketing, supply chain, finance, commercial excellence and external agencies.

Key Responsibilities:

• Develop and implement shopper and trade strategies for all categories in order to meet the sales and market share objectives and targets
• Lead the trade marketing team to convert the strategic plan into action plan cover all in-store fundamental including assortment, pricing, in-store visibility for normal shelf and secondary display, in-store activation and promotion to win at the POS
• Lead category review to identify product/category issues and opportunities by channel with recommendations to maximise opportunities
• Track and measure sales performance vs. target, identify the possible gap, review the plan to close gaps
• Liaise between sales management and brand management to communicate shopper and trade strategies
• Work closely with the marketing team in order to ensure that all trade and consumer promotions are aligned with brand strategies

To succeed in this Head of Trade Marketing (FMCG – Personal Care) role, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.

Key Requirements:

• Diploma or bachelor's degree holder
• At least eight years’ experience at a managerial level
• Strong background of product and marketing knowledge
• Analytical, business acumen, negotiation, customer-oriented, presentation, results-driven
• Computer literacy in MS Office
• Strong command of Nielson Advisor and data analysis
• Good command of English (spoken and written)

This global FMCG firm needs no introduction and is recognised as the leader in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude, the potential rewards are significant.

This firm is also very focused on developing and training their people to the highest standards. If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Trade Marketing (FMCG – Personal Care) job.

Apply today or email me to discuss this new opportunity at dean.yeo@robertwalters.com.my.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C