Product & Campaign Manager (Agriculture)

An exciting Product & Campaign Manager (Agriculture) job has become available at a global integrated crop protection agriculture firm.

About the Product & Campaign Manager (Agriculture) Role:
In this business critical role, you will develop and ensure execution of the product strategy and tactics that contribute to maximising and sustaining overall profitability of rice portfolio for the company.

Key Responsibilities:

• As a member of country crop/portfolio team, contribute in cross-function coordination and lead crop/portfolio part
• Develop and monitor market intelligence, bringing in customer insight into the country strategy and marketing plan
• Develop and drive implementation of product strategies (NPI and PLCM/PPD) including target segment identification, (re-)positioning, value and transactional pricing and campaign directions
• Define marketing communications strategy (e.g. media mix, budget allocation across services, etc.)
• Work closely with the marketing services and commercial team to plan and execute effective campaign plans for the rice portfolio
• Drive execution of marketing campaigns (crop/channel/grower) and monitoring its effectiveness in a timely manner
• Manage product life cycle (including phase out) and product-related issues by coordinating RPLT
• Pricing (value, portfolio, commercial terms)
• Operational marketing responsibilities (e.g. SPP, SO, Lead Country PLT, etc.)
• Lead the campaign team, setting campaign objectives, tactics, etc. and together with campaign team, evaluate effectiveness of campaign through 360 review and implement improvements

To succeed in this Product & Campaign Manager (Agriculture) role, you will need to have the ability to manage life cycle of products by providing direction and coordinating across functions including R&D, P&S, marketing services, finance and sales in order to maximise value of rice portfolio business and absolute profit.

Key Requirements:

• Bachelor’s or professional degree in a related discipline or equivalent with a minimum of five years' experience in related fields
• Highly motivated, autonomous, excellent team player and innovative
• Hands-on, detail/results-oriented, excellent problem solving and good organisational/planning skills having experience in handling industrial business
• Ability to work with employees at all levels

This international integrated agriculture company needs no introduction and is recognised as the leader in their field of expertise. With great clients and known for their excellent performance and success, they have won many awards. The organisation is also very focused on developing and training their people to the highest of standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career opportunities await the right person in this exciting Product & Campaign Manager (Agriculture) job.

Apply today or email me at william.yang@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C