Trade Marketing Manager
Salary MYR120,000 - MYR144,000 per annum + Attractive package
Location Kuala LumpurFULL_TIME
Consultant Jeremy Leong
Date posted 25 February 2019 2019-02-252019-04-26 fmcg Malaysia MY MYR 120000 144000 144000 YEAR Robert Walters https://www.robertwalters.com.my
An exciting Trade Marketing Manager job has just arisen at a leading FMCG company.
About the Trade Marketing Manager Role:
You will be responsible for the trade marketing strategy and activities to support the marketing and sales team. This role will help to synchronise brand/product strategy and translate channel strategy into tangible marketing activities for stores to achieve the desired branding messages and sales results. You will also help to develop strong channel and shopper plans that will help influence the shopper along the customer journey
- Drive insight-based shopper marketing strategies and lead the development and implementation of channel specific shopper activation plans and customised promotions by customers/channels
- Help to craft the business strategy and tactics for specific trade sectors to ensure the achievement of sales results
- Manage several product segments by developing marketing plans & go-to-market activities in accordance with market trends to ensure profitability and achieve targeted sales results as well as working with agencies and cross functional partners
- Lead development of appropriate POP materials & concourse structures and ensure the roll out and usage of these items to deliver the brand’s in-store and off site visibility
- Evaluate promotion plans for the channel to ensure appropriate ROI
- Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customer's needs
- Monitor, analyse and leverage market trends, consumer behaviour and competitor information to deliver effective trade marketing activities based on understanding of products and target customer groups
To succeed in the Trade Marketing Manager job, you will need to have the ability to work effectively and co-operatively with marketing and sales teams, across borders and internal matrix.
- Bachelor's Degree
- Possess a strong background in trade marketing
- Minimum two years' experience in marketing
- Strong leadership with good interpersonal and communication skills
- Good level of English skill in both writing and listening due to the nature of the business
- Skilled in Microsoft Office and data processing and category management related tools/software
This company needs no introduction and is recognised as the leader in its field of expertise. The firm is also very focused on developing and training its people to the highest standards.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting role.
Apply today or contact me to discuss this opportunity.
Apply now or email me at email@example.com to discuss the opportunity.
Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C