Digital Manager

An exciting opportunity has arisen for a Digital Manager to join an organisation in Kuala Lumpur, where your expertise will shape the future of digital engagement within the automotive sector.

What you'll do:

As a Digital Manager based in Kuala Lumpur, you will play an instrumental role in orchestrating impactful digital campaigns that engage both existing customers and new prospects. Your day-to-day responsibilities will involve close collaboration with cross-functional teams to ensure every aspect of the digital journey—from content creation to campaign optimisation—reflects the brand’s vision while delivering measurable business value. You will guide the strategic direction of social media engagement by developing editorial calendars that spark conversations around vehicle showcases and lifestyle stories. By leveraging data-driven insights from analytics tools like Meta Analytics, you will monitor campaign effectiveness and provide actionable feedback for ongoing enhancement. Your expertise in SEO will be crucial for boosting online visibility while your ability to manage budgets ensures resources are allocated efficiently. Working alongside internal stakeholders as well as external partners such as agencies or influencers means you’ll have ample opportunity to build strong networks that support innovative approaches. Success in this position requires not only technical proficiency but also excellent interpersonal skills so you can inspire teams towards shared goals while keeping abreast of emerging trends in digital marketing.

• Develop and implement a comprehensive digital marketing strategy that aligns with overall business goals such as increasing brand awareness, generating leads, and driving sales growth.
• Conceptualise, launch, and optimise performance-driven campaigns across all relevant channels including social media platforms, search engine marketing (SEM), search engine optimisation (SEO), content marketing, customer relationship management (CRM), partnerships, and sponsorships.
• Guide the creation of compelling content tailored for local car buyers by showcasing vehicles, highlighting product features, sharing lifestyle narratives, and ensuring regular updates across websites, advertisements, and social media channels.
• Monitor campaign performance using advanced analytics tools such as Meta Analytics, providing detailed weekly and monthly reports on outcomes and leads generated within specified timelines.
• Lead SEO initiatives to enhance organic visibility of the official website by improving keyword rankings and optimising content based on evolving requirements.
• Own the social media strategy from planning through execution by managing editorial calendars, creating engaging content that boosts community interaction, fostering influencer partnerships, and amplifying paid social efforts to deepen brand loyalty.
• Collaborate with internal departments such as Product, Aftersales, and Sales to ensure alignment of digital leads with new launches and features while coordinating creative content production with vendors, agencies, and media partners.
• Stay ahead of market trends by exploring new styles in communication, adopting marketing automation solutions, and leveraging performance technology to maintain a competitive edge.
• Oversee digital budgets for all communications activities by negotiating contracts effectively, evaluating campaign spend efficiency, and driving cost-effective performance outcomes.
• Provide timely reporting with in-depth analysis of campaign activities along with actionable recommendations for continuous improvement.

What you bring:

Your background as a Digital Manager should reflect hands-on experience in designing integrated campaigns that span multiple channels including social media platforms like Facebook or Instagram; SEM/SEO; CRM systems; partnerships; sponsorships; website management; influencer collaborations; paid advertising amplification; budget oversight; contract negotiation; stakeholder engagement; trend analysis; reporting using advanced analytics tools such as Meta Analytics or Google Analytics etc. You bring not only technical know-how but also exceptional interpersonal skills which allow you to connect meaningfully with colleagues across departments—Product Development teams who inform new launches or feature rollouts; Aftersales staff who support customer retention efforts; Sales professionals who rely on qualified leads generated via digital touchpoints—as well as external partners ranging from creative agencies through media outlets up until influencers whose voices amplify brand messages further afield than traditional channels alone could reach unaided! Your approach is always collaborative: whether brainstorming fresh ideas during editorial calendar planning sessions or reviewing campaign results together post-launch so everyone learns what worked best—and why—for next time round too! Above all else though? It’s your passion for staying ahead amidst ever-evolving technological landscapes which truly sets YOU apart here…

• A bachelor’s degree in Marketing, Digital Media, Business or a related field provides you with a solid academic foundation for this role.
• At least four years’ experience in digital marketing within automotive, luxury goods, lifestyle or consumer-related industries demonstrates your practical knowledge of sector-specific challenges.
• A proven track record in developing and executing successful marketing strategies that deliver clear business results highlights your ability to translate plans into action.
• Deep understanding of automotive industry trends combined with insight into consumer behaviour equips you to anticipate market shifts effectively.
• Excellent leadership abilities paired with strong communication skills enable you to manage stakeholders at all levels both internally and externally.
• Proficiency in using marketing analytics tools ensures you can interpret data accurately for performance measurement purposes.
• Experience guiding content creation teams allows you to produce engaging material tailored for diverse audiences across multiple platforms.
• Familiarity with SEO best practices empowers you to boost organic search visibility through targeted keyword optimisation.
• Ability to oversee budgets responsibly means you can negotiate contracts efficiently while maximising return on investment from campaigns.
• A collaborative mindset helps you work seamlessly with colleagues from different departments as well as external vendors or agency partners.

What sets this company apart:

This organisation stands out as one of the most respected names within its industry thanks largely due ongoing commitment towards global expansion coupled alongside unwavering dedication towards employee development at every stage throughout their careers too.

What's next:

If you are ready to take your career in digital marketing to new heights within an inspiring environment —this is your opportunity!

Apply today by clicking on the link provided. We look forward to discovering how your unique talents can help shape our client’s continued success.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C