A new Digital Marketing Lead role has just been made available with a reputable education group.
Our client is on the hunt for a dynamic, proactive and data-driven Digital Marketing Lead to support their Regional Marketing team. This role focuses on strategising, implementing, measuring, and optimising various digital marketing initiatives to accelerate quality lead generation and conversions for student enrolments. You will be instrumental in improving the online experience of key audiences, ensuring alignment with organisational goals. Your responsibilities will also include subject matter advisory for digital marketing at the Regional and school levels.
- Strategise, implement, measure, and optimise digital marketing initiatives
- Accelerate quality lead generation and conversions for student enrolments
- Improve the online experience of key audiences
What you'll do:
As a Digital Marketing Lead, you will play a pivotal role in shaping the future of our client's digital presence. You will be responsible for developing and optimising an overarching digital marketing strategy across multiple schools with the aim to drive quality leads and positive perception. Your expertise will be crucial in creating and managing multi-channel campaigns that attract high-quality leads. You will ensure efficient regional digital marketing operations and implement localised lead generation initiatives. Furthermore, you will have the opportunity to improve their social media strategy and guide marketing executives in each school on digital marketing best practices.
- Develop and optimise the overarching digital marketing strategy across multiple schools
- Create and manage multi-channel campaigns to attract high-quality leads
- Ensure efficient regional digital marketing operations
- Implement localised lead generation initiatives
- Improve social media strategy
- Guide marketing executives in each school on digital marketing best practices
What you bring:
The ideal candidate for this Digital Marketing Lead position brings strong technical skills with the ability to present actionable insights that inform digital marketing strategies. You possess excellent analytical skills, are detail-oriented, and work well within a team. Your proven expertise in building dashboards and reports using website analytics tools such as Google Analytics and Power BI sets you apart from others. You have experience in creating and optimising Google AdWords campaigns, as well as familiarity with Facebook, Twitter, LinkedIn, and Instagram advertising. A solid understanding of marketing automation and customer journey mapping is essential for this role.
- Strong technical skills with ability to present actionable insights
- Excellent analytical skills with attention to detail
- Ability to work well within a team
- Proven expertise in building dashboards and reports using website analytics tools such as Google Analytics and Power BI
- Experience in creating and optimising Google AdWords campaigns
- Solid understanding of marketing automation and customer journey mapping
What sets this company apart:
Our client is one of the leading education groups operating multiple schools strategically located in developed areas. They champion a transformative approach to learning that goes beyond the classroom. By igniting students' curiosity and growing their self-confidence, they empower them to become the next generation of changemakers. They offer a culture of engagement and trust, where staff contributions are recognised and valued. They have an embedded commitment to professional development and employee well-being, access to expertise, best practice sharing and learning opportunities across countries and cultures.
What's next:
Ready to take the lead in digital marketing? Apply now!
Apply Today by clicking on the link!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
