Our client is on the hunt for a creative and strategic Content Marketing Specialist with a knack for developing and executing content strategies for Chinese social media platforms. This role offers an exciting opportunity to enhance engagement and strengthen brand awareness in China, all while being based in the vibrant city of Kuala Lumpur. The ideal candidate will be proficient in Chinese, enabling them to manage content creation and communication on platforms such as WeChat, Little Red Book (Xiaohongshu), and Douyin.
- Develop and execute content strategies for Chinese social media platforms
- Enhance engagement and strengthen brand awareness in China
- Manage content creation and communication on platforms such as WeChat, Little Red Book, and Douyin
What you'll do:
As a Content Marketing Specialist, you will play a pivotal role in shaping our client's online presence in China. Your primary responsibility will be to develop engaging content strategies for popular Chinese social media platforms. You will plan, create, and publish captivating marketing content that aligns with brand guidelines and resonates with the target audience. In addition to this, you will work closely with various teams to ensure timely delivery of high-quality content. Monitoring inquiries on these platforms and directing them to the appropriate departments will also fall under your purview. Lastly, you will analyse performance metrics and trends to continually refine your content strategies for maximum audience engagement.
- Develop and execute content strategies for Chinese social media platforms, including WeChat, Little Red Book and Douyin.
- Plan, create, and publish marketing content aligned with brand guidelines to engage the target audience.
- Collaborate with country marketing team, campus team and external partners to ensure timely and high-quality content delivery.
- Monitor and respond to inquiries on Chinese social media platforms, directing them to the relevant departments as required.
- Analyse performance metrics and trends to optimize content strategies and improve audience engagement.
What you bring:
The ideal Content Marketing Specialist brings a unique blend of skills to the table. You are proficient in both Chinese and English which enables you to create compelling content for diverse audiences. Your educational background includes a Bachelor’s degree or higher in Marketing, Communications or a related field. With at least 3 years of experience under your belt, you have honed your skills in social media management or marketing. Your hands-on experience with managing corporate accounts on Chinese social media platforms sets you apart. You are adept at using design and video editing software like Adobe Creative Suite or equivalent tools. Your ability to create both visual and text-based content is supported by a portfolio showcasing your skills in graphic design, video production, and creative writing.
- Proficiency in Chinese and English for effective content creation and management.
- Bachelor’s degree or higher in Marketing, Communications, or a related field.
- At least 3 years of relevant experience in social media management or marketing.
- Hands-on experience managing corporate accounts on Chinese social media platforms.
- Proficiency in design and video editing software, such as Adobe Creative Suite or equivalent tools.
- Demonstrated ability to create both visual and text-based content.
What sets this company apart:
Our client is a leading player in the education sector, committed to providing quality learning experiences that shape the leaders of tomorrow. They offer a dynamic and inclusive work environment where innovation and creativity are encouraged. Their employees enjoy dynamic working opportunities and generous pensions contributions, fostering a healthy work-life balance. With a strong emphasis on professional development, they provide ample training opportunities for their staff to continually grow and excel in their roles.
What's next:
Ready to take your career to new heights? Apply now!
Apply today by clicking on the link.
