Our client, a renowned international clothing retailer, is seeking a seasoned Digital Marketing Manager to oversee all digital marketing efforts in Malaysia. This role will be instrumental in securing sales growth and enhancing the online brand presence. The successful candidate will develop comprehensive digital marketing strategies across all channels to drive new customer acquisition, increase sessions, and boost sales growth across digital touchpoints.
What you'll do:
As a Digital Marketing Manager in the Fashion Retail sector, your role will be pivotal in shaping the company's online presence. You will lead a dedicated team of professionals across various digital channels such as display, social media, performance marketing, and affiliate marketing. Your responsibilities will include developing effective strategies to increase brand awareness, driving traffic, generating leads, and boosting sales. You will also collaborate closely with regional teams to localize digital marketing initiatives. Your analytical skills will be crucial in providing campaign performance analysis and identifying opportunities for improvement.
- Develop a digital marketing strategy to increase brand awareness, drive traffic, generate leads, and increase sales.
- Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing.
- Support the planning and execution of all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Collaborate closely with regional teams to localize digital marketing initiatives.
- Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
- Develop and optimize cost and budget of online marketing strategies.
- Analyze marketing data to assess performance and identify areas for improvement.
- Collaborate with agencies and other vendor partners.
- Stay up-to-date with industry best practices and enhance knowledge and capabilities of the team.
What you bring:
The ideal candidate for this Digital Marketing Manager role brings a wealth of experience from the field. Your expertise spans across various platforms such as Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, and Search Console. You have a proven track record of leveraging paid advertising to maximise visibility, engagement, and conversions while optimizing ad spend. Your strong analytical skills enable you to leverage data and metrics to drive actionable insights & recommendations. You are adept at communicating digital marketing concepts, strategy, goals, and KPI achievements.
- Bachelor’s degree in any related field (Marketing Preferred)
- Expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console
- Proficiency in paid advertising to maximise visibility, engagement and conversions while optimizing ad spend
- Strong analytical skills to leverage data, metrics to drive actionable insights & recommendations
- Ability to communicate digital marketing concepts, strategy, goals, KPI achievements
- Growth mindset to drive demand generation in digital platforms
- Experience in measuring performance using analytics tools such as Google Analytics
- Experience in people and stakeholder management
What sets this company apart:
Our client is an international clothing retailer known for its commitment to quality and innovation. They offer a dynamic work environment where creativity and initiative are valued. The company provides ample opportunities for professional growth and development. They believe in fostering a culture of collaboration and inclusivity, making it an ideal place for individuals who thrive in a team-oriented setting.
What's next:
Ready to take the next step in your career? Apply today!
Apply Today by clicking on the link provided!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
