A Digital Marketing Lead (Automotive) job has become available to the team at a luxury automotive leader in Malaysia.

About the Digital Marketing Lead (Automotive) Role:
Reporting to the Senior Manager, you will be responsible to build, plan, execute and manage the overall digital marketing strategy, platforms and campaigns to help business increase brand awareness, generate more leads and improve customer engagement.

Key Responsibilities:

• Social Media Marketing – lead and manage agency in identifying trends to create shareable content and pick up insights to the effectiveness of each social media posting to establish positive and impactful social media presence on major platforms
• Online media buy and advertisement – lead and manage agency to plan, execute and optimise paid online media advertising on digital and social channels. Stay updated on the latest algorithm updates and market trends
• SEO and SEM – lead and manage agency to plan and execute search engine strategies. Stay updated on the latest algorithm updates and market trends
• Track, analyse and measure effectiveness of online marketing campaigns and platform performance metrics (ROI and meaningful KPIs), and propose actionable strategy
• Customer Journey – Pick up data insights from various online and offline interactions and footprints of target market (eg. Google Analytic, social media, content consumed, search queries, on ground events, etc.) and execute relevant and meaningful personalised online content and campaigns to connect and build relationship with different audience segmentation
• Manage and update content onto all company’s online assets (e.g. websites, online platforms, Google My Business, etc.)
• Digital innovation - develop and implement digital solutions to improve digital capabilities
• Monitor market trends, principal and competitors’ online presence/activities and propose reactive communication and strategy
• Support ad hoc marketing and customer events

To succeed in this Digital Marketing Lead (Automotive) role, you must have prior digital marketing experience.

Key Requirements:

• Bachelor's degree in business administration, marketing, communication, or related field
• At least three years of relevant digital marketing experience
• Fluent in written and spoken English and other local languages
• Experience leading and managing SEO/SEM, website analytics, social media marketing, audience segmentation and advertising
• Good communicator and content creator and experience in working with corporate identity and branding

As one of the market leaders in their industry, the company is still going strong to develop and grow their presence and business globally. They are a corporation that is constantly seeking market growth and breaking new grounds.

If you are experienced in Digital Marketing roles and are looking to step into a growing corporation, then this Digital Marketing Lead (Automotive) role is the job for you.

Apply today or email me at adrian.chung@robertwalters.com.my to discuss further.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C