Digital Marketing Manager (Retail Chain)

A Digital Marketing Manager (Retail Chain) job has become available at a retail chain that needs no introduction.

About the Digital Marketing Manager (Retail Chain) Role:
In this business critical role, reporting to the HOD of Marketing you will be responsible for leading the development and execution of digital marketing strategy on all digital platforms to ensure an engaging, consistent and seamless messaging are delivered to achieve the company's business objectives.

Key Responsibilities:

• Lead the planning and execution of digital marketing strategy including but not limited to web, SEO, SEM, social media, database marketing, email, and online display ads, based on the overall integrated marketing plan
• Build and enhance social media presence across all digital channels, which requires overseeing content and captions for social media
• Plan and allocate digital marketing budget and optimise the spending to gain measurable ROIs
• Keep track and report all digital marketing campaigns performance against the assigned goals (ROI and KPIs), evaluating customer research, market conditions and competitor data
• Keep abreast of new technologies/trends to keep the company at the forefront of developments in digital marketing

To succeed in this Digital Marketing Manager (Retail Chain) role, you must have a solid background in digital marketing, proven track record in people management, and have strong passion for the retail industry.

Key Requirements:

• At least a bachelor's degree, postgraduate diploma, or professional degree in creative multimedia, advertising/media, mass communications, marketing or equivalent
• At least six years of work experience (preferably with primary digital marketing-focused)
• At least three years of prior experience in a people management position
• Excellent command of English with creative content writing skills
• Analytical, data-driven person with strong problem-solving skills
• Strong leadership qualities, self-starter, highly organised, excellent interpersonal skills, and capability to interact with management and peers

This retail chain needs no introduction and is recognised for its presence in the country. In the past few years, they are recognised as one of the fastest growing retail chains in the country.

The working culture can be demanding at times, but if you are someone resilient, up for challenge, and with high enthusiasm for the retail industry, this Digital Marketing Manager (Retail Chain) role is right for you.

Apply now or email to karmoon.tan@robertwalters.com.my to discuss and explore this new opportunity.