Head of Digital Marketing
Location Kuala LumpurFULL_TIME
Consultant SueLin Lim
Date posted 27 August 2018 2018-08-272018-10-26 consultancy Menara 3 Petronas Persiaran KLCC Kuala Lumpur 50088 Robert Walters Malaysia
A new Head of Digital Marketing position has just become available at a professional services organisation based in Kuala Lumpur. This role reports to a Chief Marketing Officer and is suitable for candidates who come from organisations that have a strong online presence.
About the Head of Digital Marketing Role:
In this newly created position, you will be responsible for creating new digital strategies across multiple channels and platforms in addition to assessing the current strategies and make necessary adjustments. The role requires you to take care of digital content as well including web and mobile-related.
- Develop strategies for content management, technology requirements, online demand generation, resource and budget allocation, website development road mapping, and ensuring integration with other marketing activities including CRMs and reporting
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Drive targeting, prospecting, re-targeting and programmatic campaigns across social, mobile, display and SEO/SEM
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
In order to be shortlisted for this role, you will need to have an established track record in your past roles establishing growth in lead generation or revenue.
- Expertise in conversion rate measurement, landing page optimisation, A/B testing, and building a digital marketing technology stack
- Over 10 years in digital marketing with a track record of increasing responsibility and demonstrated results
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO, Google Analytics and CRM software
- Basic knowledge of web design procedures
This international organisation has a strong and positive reputation in the consultancy services it delivers. Its team constantly engages with top leaders in and outside of Malaysia. It is seeking for new talent to take the company's brand and awareness to the next level. It is rewarding to work in the company and it offers a steep learning curve as well.
If you are currently based in Malaysia and have the necessary experience, this Head of Digital Marketing role may be for you.
Apply directly or email your resume to me at email@example.com. Only shortlisted applicants will be contacted.
Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTK2125
Agensi Pekerjaan Robert Walters Sdn Bhd (formerly known as Robert Walters Sdn Bhd) Business Registration Number : 729828-T Licence Number : JTK2125