Consumer Insights Manager (FMCG)

An exciting Consumer Insights Manager (FMCG) job has just become available at one of the most respected global FMCG firms based in Malaysia. Reporting directly to the Head of Insights, this is a role for a researcher who is a leader in their field.

About the Consumer Insights Manager (FMCG) Role:
In this business critical role, you will be responsible for defining the broad marketing insights, delivering the highest quality of service. You will be providing direction for all insights related activities, including, market research and consumer insights.

Key Responsibilities:

• Lead the development of in market consumer, customer and competitor insights
• Ensure delivery of actionable and forward-looking insights
• Devise actionable strategies from consumer insights
• Develop and maintain comprehensive competitive analysis
• Select and effectively manage external, provide input into marketing projects in related areas to ensure the timely input of a consumer-centric perspective and up-to-date findings
• Identify and recommend new business opportunities through actionable and forward looking insights delivery
• Provide insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio

To succeed in this Consumer Insights Manager (FMCG) job, you will need to have the ability to work effectively and co-operatively with the marketing team.

Key Requirements:

• Bachelor's degree in marketing or business administration
• Minimum of five to seven years of work experience in brand management in an FMCG MNC
• Good knowledge in Excel Spreadsheet and Powerpoint software
• Strong analytical focus to be able to identify the right information source to gather information
• Displays leadership qualities
• High integrity, honesty and a good communicator

This FMCG company needs no introduction and is recognised as the leader in the their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Consumer Insights Manager (FMCG) job.

Apply today or email me at Darryn.Loh@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C