en
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
About Robert Walters Malaysia

Since our establishment in 2006, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Malaysia.

Learn more

General Manager, Marketing

Save job

GENERAL MANAGER MARKETING Salary: Competitive and based on experience Location: Kuala Lumpur Keywords: collaborative, supportive leadership, inclusive, flexible working opportunities, training opportunities, dependable, enthusiastic, growth leadership, knowledgeable, interpersonal

A leading organisation in Kuala Lumpur is seeking a General Manager Marketing to join their team and drive the marketing function to new heights. This role offers you the opportunity to shape the strategic direction of marketing initiatives, foster a culture of collaboration, and work alongside a knowledgeable and supportive leadership team. You will be empowered to create impactful campaigns that connect with diverse audiences, while enjoying flexible working opportunities and access to ongoing training. If you are enthusiastic about nurturing talent, sharing knowledge, and building strong inter-personal networks, this is your chance to make a meaningful difference in an inclusive environment where your ideas are valued.


* Take ownership of the marketing strategy for a well-established organisation in Kuala Lumpur, ensuring all campaigns are aligned with business objectives and resonate with local audiences.
* Enjoy flexible working opportunities and continuous training support, allowing you to grow professionally while maintaining a healthy work-life balance.
* Work within a supportive leadership structure that values collaboration, inclusivity, and knowledge-sharing, providing you with the tools and encouragement needed to succeed.


What you'll do:


As General Manager Marketing, you will play a pivotal role in shaping the organisation’s public image by developing strategies that engage audiences across multiple channels. Your day-to-day responsibilities will involve guiding a talented team through campaign planning and execution, ensuring every initiative reflects both business objectives and local market nuances. You will collaborate closely with other departments to share insights and build consensus around key projects. By monitoring market trends and evaluating campaign outcomes, you will help steer the organisation towards continued success. Your commitment to inclusivity and knowledge-sharing will foster a positive workplace culture where everyone feels supported. Through your efforts in budget management, stakeholder engagement, and professional development activities, you will contribute significantly to both short-term wins and long-term growth.


* Develop comprehensive marketing strategies that align with organisational goals and reflect the unique needs of the Kuala Lumpur market.
* Lead and nurture a diverse team of marketing professionals, fostering an environment of collaboration, growth leadership, and mutual support.
* Oversee the execution of multi-channel campaigns, ensuring consistent messaging across digital, print, and experiential platforms.
* Build strong inter-personal relationships with internal stakeholders to ensure seamless communication between departments and maximise campaign effectiveness.
* Monitor market trends and competitor activity to inform decision-making and maintain a competitive edge in the industry.
* Manage budgets responsibly, allocating resources efficiently to achieve maximum impact while supporting communal goals.
* Evaluate campaign performance using data-driven insights, sharing results with key stakeholders and recommending improvements for future initiatives.
* Champion inclusive practices within the marketing team by promoting diversity of thought and encouraging participation from under-represented groups.
* Support professional development through training opportunities, mentoring team members, and facilitating knowledge-sharing sessions.
* Represent the organisation at industry events in Kuala Lumpur, connecting with partners and expanding collaborative networks.


What you bring:


The ideal candidate for General Manager Marketing brings extensive experience in designing integrated strategies that drive engagement across multiple platforms. Your proven track record includes leading teams through complex projects while maintaining open lines of communication with colleagues from various departments. You possess strong analytical skills that allow you to interpret market data effectively and respond sensitively to shifting trends. Your approach is grounded in empathy; you nurture talent by offering guidance and sharing expertise generously. You understand how responsible budget management supports communal goals without compromising quality. Your commitment to inclusivity ensures every voice is heard within your team. With your ability to adapt quickly yet remain focused on long-term objectives, you are well-equipped for this role. Your familiarity with both digital tools and traditional media enables you to craft campaigns that reach broad audiences.


* Proven experience in developing integrated marketing strategies that deliver measurable results within complex organisations.
* Exceptional interpersonal skills that enable you to build trust-based relationships across teams and departments.
* Demonstrated ability to lead diverse teams with empathy, fostering collaboration and supporting individual growth through mentoring.
* Strong analytical capabilities for interpreting market data, identifying trends, and making informed recommendations.
* Experience managing budgets responsibly while balancing communal goals with business priorities.
* Excellent communication skills for presenting ideas clearly to stakeholders at all levels of the organisation.
* Commitment to inclusive practices that promote diversity of thought within marketing teams.
* Ability to adapt quickly to changing market conditions while maintaining focus on long-term objectives.
* Track record of supporting professional development through training opportunities or knowledge-sharing initiatives.
* Familiarity with digital marketing platforms as well as traditional media channels.


What sets this company apart:


This organisation stands out for its dedication to creating an inclusive workplace where every employee is encouraged to share ideas openly. The leadership team is committed to supporting professional growth through regular training opportunities and mentorship programmes. Flexible working arrangements are available so you can balance personal commitments alongside career ambitions. Employees benefit from being part of a knowledgeable network where collaboration is prioritised over competition. The company’s presence in Kuala Lumpur means you’ll be working at the heart of a vibrant community with access to industry events that foster connection. Here, your contributions are recognised not just for their impact on business outcomes but also for their role in strengthening communal bonds among colleagues.

What's next:


If you are ready to take your marketing career further in an environment that values collaboration, inclusivity, and professional growth, this is your moment—apply now!


Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: Perm

Specialism: Marketing

Focus: General Marketing / Consultancy

Industry: Sales

Salary: MYR240,000 - MYR360,000 per annum + Market Aligned Benefits

Workplace Type: Hybrid

Experience Level: Director

Location: Kuala Lumpur

Job Reference: 21O5RE-CEB8D886

Date posted: 24 March 2026

Consultant: Christie Cheah