en

Services

We understand that no two organisations are the same. Find out more about how we've customised our talent solutions to help clients across South East Asia meet their needs.

Read more
Candidates

Together, we’ll map out career-defining, life-changing pathways to achieve your career ambitions. Browse our range of services, advice, and resources.

Learn more
Services

We understand that no two organisations are the same. Find out more about how we've customised our talent solutions to help clients across South East Asia meet their needs.

Read more
About Robert Walters Malaysia

Since our establishment in 2006, our belief remains the same: Building strong relationships with people is vital in a successful partnership.

Learn more

Work for us

Our people are the difference. Hear stories from our people to learn more about a career at Robert Walters Malaysia.

Learn more

VP of Brand and Marketing (F&B)

Save job

VICE PRESIDENT OF BRAND AND MARKETING Salary: Competitive and based on experience Location: Kuala Lumpur Keywords: Brand, Marketing, Digital Transformation, Consumer Insights, Food Innovation

Our client is seeking a Vice President of Brand and Marketing to lead their team in Kuala Lumpur. This role encompasses digital marketing, performance marketing, brand health, consumer insights, Data & CRM, digital transformation and new food innovation. They are looking for someone who is process-oriented yet creative, adaptable to market changes and not afraid to question the status quo.


* Lead digital marketing and performance marketing strategies
* Oversee brand health and consumer insights
* Drive digital transformation and new food innovation


What you'll do:


As the Vice President of Brand and Marketing, you will be at the forefront of shaping the company's brand image and marketing strategies. You will leverage your expertise in digital marketing, performance marketing, brand health, consumer insights, Data & CRM, and digital transformation to drive growth and innovation. Your ability to adapt to market changes and challenge the status quo will be key in this role.


* Develop and implement comprehensive marketing strategies
* Monitor brand health and drive improvement initiatives
* Leverage consumer insights to inform business decisions
* Manage Data & CRM systems to optimize customer engagement
* Lead digital transformation efforts across the organization
* Innovate new food products based on market trends


What you bring:


The ideal candidate for the Vice President of Brand and Marketing position brings a wealth of experience in senior marketing roles. Your strong knowledge of digital marketing, performance marketing strategies, Data & CRM systems, consumer insights, and digital transformation will be crucial in this role. Your creativity and innovative thinking will be key in driving new food product development.


* Proven experience in a senior marketing role
* Strong knowledge of digital marketing and performance marketing strategies
* Experience with Data & CRM systems
* Ability to leverage consumer insights to inform business decisions
* Experience leading digital transformation initiatives
* Creativity and innovation in product development


What sets this company apart:


This is an exciting opportunity to join a dynamic organization that values creativity, innovation, and adaptability. The company offers flexible working opportunities, generous pensions contributions, training opportunities, and a supportive leadership team committed to your professional growth.

What's next:


Ready for a career-defining role? Apply now!


Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: General Marketing / Consultancy

Industry: Retail

Salary: MYR360,000 - MYR480,000 per annum + Market Aligned

Workplace Type: On-site

Experience Level: Director

Location: Kuala Lumpur

Job Reference: QJIL4B-76A301DB

Date posted: 01 November 2024

Consultant: Christie Cheah

I'm Robert Walters Are you?

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.