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Head of Marketing (Luxury Retail; Budget MYR 12K)

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A new Head of Marketing role has just been made available with a reputable luxury retail company.

An exciting opportunity has arisen for a passionate and experienced Head of Marketing to lead the marketing strategy for a prestigioous luxury retail group.

What you'll do

The Head of Marketing for a luxury retail company is responsible for leading and executing the overall marketing strategy to enhance brand equity, drive customer engagement, and boost sales. This role requires a strategic visionary with a deep understanding of luxury market dynamics, impeccable brand management skills, and a strong ability to deliver high-impact marketing campaigns. The ideal candidate will have extensive experience in luxury retail, a keen eye for detail, and a passion for creating premium brand experiences.

Key Responsibilities:

  1. Strategic Planning and Leadership:

    • Develop and implement a comprehensive marketing strategy that aligns with the company's vision and business objectives.
    • Lead the marketing team to execute high-level campaigns across all channels.
    • Conduct market analysis to identify opportunities, challenges, and competitive landscape.
  2. Brand Management:

    • Ensure the brand's positioning, messaging, and visual identity are consistently maintained across all marketing materials and channels.
    • Develop and maintain brand guidelines to ensure a cohesive and luxurious brand experience.
    • Enhance brand equity through strategic initiatives and partnerships.
  3. Digital Marketing:

    • Oversee the planning and execution of digital marketing strategies, including social media, content marketing, email marketing, and online advertising.
    • Manage the company's digital presence, ensuring a seamless and premium online customer experience.
    • Analyze digital marketing performance and optimize strategies for better engagement and conversion rates.
  4. Traditional Marketing:

    • Plan and execute traditional marketing activities such as print advertising, magazine placements, direct mail, and out-of-home advertising.
    • Collaborate with creative agencies to produce high-quality marketing collateral.
  5. Product Launches and Campaigns:

    • Lead the development and execution of product launch strategies, including market entry plans, promotional activities, and influencer partnerships.
    • Coordinate cross-functional teams to ensure successful campaign execution.
  6. Customer Experience and Engagement:

    • Develop and implement strategies to enhance customer experience and loyalty.
    • Utilize CRM tools to manage customer relationships and personalize marketing efforts.
    • Organize exclusive events, VIP experiences, and partnerships to engage high-net-worth customers.
  7. Market Research and Insights:

    • Conduct market research to understand luxury consumer behavior, preferences, and trends.
    • Use data analytics to drive decision-making and refine marketing strategies.
    • Provide insights and recommendations to senior management based on research findings.
  8. Public Relations and Communications:

    • Oversee the company's public relations strategy to enhance brand visibility and reputation.
    • Build and maintain relationships with key media outlets, influencers, and brand ambassadors.
    • Manage crisis communication and ensure consistent and positive brand messaging.
  9. Budget Management:

    • Develop and manage the marketing budget, ensuring efficient allocation of resources.
    • Monitor marketing expenditures and ROI to ensure cost-effectiveness.
  10. Team Leadership and Development:

    • Lead, mentor, and develop a high-performing marketing team.
    • Foster a collaborative and innovative team culture.
    • Provide guidance and support for professional development and career growth.
  11. Stakeholder Collaboration:

    • Collaborate with internal stakeholders, including sales, product development, and operations teams.
    • Build and maintain strong relationships with external partners, such as creative agencies, media partners, and influencers.

What you bring:

The ideal candidate for this Head of Marketing role will bring a wealth of experience from a similar role within the retail or hospitality industry. You will have a strong understanding of market research methods and data analysis techniques, which you will use to inform your strategic decisions. Your excellent leadership skills will enable you to inspire and motivate your team, while your exceptional communication skills will facilitate effective collaboration with various stakeholders. Above all, you are a creative thinker who thrives on developing innovative marketing strategies.

  • Proven experience in a similar role within the retail or hospitality industry
  • Strong understanding of market research methods and data analysis techniques
  • Excellent leadership skills with an ability to inspire and motivate a team
  • Exceptional communication skills, both written and verbal
  • Ability to build strong relationships with various stakeholders
  • Creative thinker with a knack for developing innovative marketing strategies

What sets this company apart:

This is an opportunity to join an organisation that values creativity, innovation, and hard work. With a commitment to excellence in everything they do, they provide an environment where every individual can thrive. They believe in nurturing talent, encouraging creativity, and fostering an inclusive culture where everyone's contribution is valued.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: General Marketing / Consultancy

Industry: Retail

Salary: Market Aligned

Workplace Type: On-site

Experience Level: Senior Management

Location: Kuala Lumpur

Job Reference: RV47HM-A8C65A9D

Date posted: 13 June 2024

Consultant: Christie Cheah

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