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Chief Marketing Officer (F&B Quick Service)

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A new Chief Marketing Officer position has just been made available with one of the biggest Quick Service Restaurant brand in the country.

Our client is seeking a dynamic and experienced Chief Marketing Officer to lead their marketing strategy. This role offers the opportunity to shape the future of a leading quick service restaurant chain, with responsibilities spanning across digital, brand, promotion, packaging, consumer insights and menu management. The successful candidate will be instrumental in driving growth and enhancing brand reputation. This is an exciting opportunity to join a company that values collaboration, commitment and understanding.

  • Lead the marketing strategy for a leading quick service restaurant chain
  • Opportunity to shape the future of the brand
  • Join a company that values collaboration, commitment and understanding

What you'll do:

As the Chief Marketing Officer, you will play a pivotal role in shaping the future of our client's brand. You will develop and implement comprehensive marketing strategies that enhance brand visibility and drive market share. Your leadership will extend across all aspects of the marketing team including digital, brand, promotion, packaging, consumer insights and menu management. Collaborating with cross-functional teams, you will align marketing initiatives with business objectives. Your keen eye on market trends and competitor activities will help identify opportunities and key issues. Leading consumer insight efforts, you will gain an understanding of customer behaviour and preferences. Managing budget allocation across various marketing channels will also fall under your purview to ensure optimal return on investment.

  • Develop and implement comprehensive marketing strategies to enhance brand visibility and market share
  • Oversee all aspects of the marketing team including digital, brand, promotion, packaging, consumer insights and menu management
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives
  • Monitor market trends and competitor activities to identify opportunities and key issues
  • Lead consumer insight efforts to understand customer behaviour and preferences
  • Manage budget allocation across various marketing channels to ensure optimal return on investment

What you bring:

The ideal Chief Marketing Officer brings proven experience from a senior marketing role within the quick service restaurant concept or related industry. You possess strong leadership skills with the ability to manage diverse teams. Your strategic thinking abilities are excellent with a focus on innovation. You have a solid understanding of digital marketing channels and strategies. Your experience in managing large budgets effectively is crucial for this role. Your ability to analyse market trends and customer behaviour data sets you apart.

  • Proven experience in a senior marketing role within the quick service restaurant chains, F&B or related industry
  • Strong leadership skills with the ability to manage diverse teams
  • Excellent strategic thinking abilities with a focus on innovation
  • Solid understanding of digital marketing channels and strategies
  • Experience in managing large budgets effectively
  • Ability to analyse market trends and customer behaviour data

What sets this company apart:

Our client is a leading player in the quick service restaurants industry. They are known for their commitment to quality and customer satisfaction. Their inclusive and supportive work environment encourages collaboration and innovation. They believe in nurturing talent and providing opportunities for growth and development. This is an exciting opportunity to join a company that values its employees and is committed to their success.

What's next:

Ready to take your career to the next level? Apply now!

Apply today by clicking on the link.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: General Marketing / Consultancy

Industry: Retail

Salary: MYR480,000 - MYR600,000 per annum

Workplace Type: On-site

Experience Level: Director

Location: Petaling Jaya

Job Reference: NTTXND-70ACCF0B

Date posted: 12 June 2024

Consultant: KarMoon Tan

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