This is a forward-thinking and customer-centric financial institution committed to providing innovative banking solutions. The organisation is seeking an accomplished professional to join the senior leadership team as the Chief Marketing and Experience Officer. This leadership role is pivotal in shaping the financial institution's brand, customer engagement, and overall market positioning.
About the Chief Marketing and Customer Experience Officer (Banking) Role: As the Chief Marketing and Experience Officer, you will lead the development and execution of strategic marketing initiatives to enhance the bank's brand visibility and customer experience. This role requires a visionary leader with a proven track record in creating and implementing effective marketing strategies within the banking industry.
Develop and execute comprehensive marketing strategies to strengthen the bank's brand and market presence
Collaborate with cross-functional teams to align marketing efforts with business objectives and ensure a cohesive brand message
Drive initiatives to enhance the overall customer experience across all touchpoints, ensuring a seamless and customer-centric journey
Implement data-driven insights to optimise customer interactions and satisfaction
Oversee brand positioning, messaging, and visual identity, ensuring consistency across all communication channels
Develop and maintain strong brand equity, driving customer loyalty and attracting new business
Lead digital marketing strategies, leveraging technology to enhance customer engagement and acquisition
Stay abreast of industry trends and emerging technologies to drive innovation in marketing practices
To succeed in this Chief Marketing and Customer Experience Officer (Banking) job, you must be responsible for the commercial strategy involving activities relating to marketing, content and customer service to drive business growth and market share.
Proven senior leadership experience having built and led marketing departments in a marketing oriented organisation
Strong customer marketing experience with demonstrable capability across the marketing mix with proven digital marketing, social media and brand and communication experience
Ability to identify and action new marketing opportunities that create incremental revenue
Conduct thorough market research to identify trends, customer needs, and competitive landscapes. Utilise data-driven insights for informed decision-making
Commitment to the mentorship and professional development of team members, fostering a positive and collaborative work environment
Join the company in shaping the future of their brand and enhancing the overall customer journey.
If you are a strategic and results-driven marketing leader with a passion for delivering exceptional customer experiences in the banking sector, this Chief Marketing and Customer Experience Officer (Banking) role is for you.
Apply today by sending in your CV to firstname.lastname@example.org or contact me to discuss this new opportunity.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd Business Registration Number : 729828-T Licence Number : JTKSM 423C
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