A Regional Marketing Manager (Retail) job has just become available at a reputable and fast-growing retailer chain in the country.
About the Regional Marketing Manager (Retail) Role: Reporting to the Head of Marketing, you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in other regions. You will collaborate closely with cross-functional teams and oversee marketing initiatives across multiple countries to ensure consistent and effective messaging.
Regional Marketing Strategy:
Develop and implement a comprehensive regional marketing strategy aligned with the company's overall goals and objectives
Conduct market research and competitive analysis to identify opportunities and threats within the region
Plan and execute marketing campaigns, promotions, and events to drive foot traffic and online sales
Coordinate with local teams in different countries to adapt and localise campaigns as needed
Ensure consistent brand messaging and visual identity across all marketing materials and channels
Monitor brand reputation and take proactive measures to maintain a positive image
Oversee digital marketing initiatives, including website management, email marketing, social media, and online advertising
Analyse digital marketing performance metrics and make data-driven improvements
Manage and mentor a team of marketing professionals, providing guidance and support
Foster a collaborative and innovative work environment within the regional marketing team
Develop and manage the regional marketing budget, ensuring cost-effective allocation of resources
Monitor expenses and provide regular financial reports to upper management
Work closely with sales, product management, and other departments to align marketing efforts with business objectives
Collaborate with international marketing teams to share best practices and coordinate global initiatives
To succeed in this Regional Marketing Manager job, you will need to have the ability to work effectively and co-operatively with other countries before, across borders and internal matrix.
Bachelor's degree in marketing, business, or a related field; MBA is preferred
Proven experience of at least eight years in marketing management, with a focus on regional or international markets
Strong understanding of local and international market dynamics
Exceptional leadership and team management skills
Proficiency in digital marketing tools and analytics platforms
Excellent communication and interpersonal abilities
Excellent written and verbal communication skills. Fluency in English and Bahasa Malaysia. Proficiency in Mandarin is a plus as the candidate is required to work with Mandarin-speaking stakeholders
Demonstrated ability to think strategically and execute with precision
This renowned and rapidly growing retail company needs no introduction and is easily recognised by consumers. The company has been growing rapidly hence the culture is open and ambitious, but also not limited to developing and training their people to the highest standards.
If you are driven, determined and want to take the next step in your career, this role is right for you. Great career progression opportunities await the right person in this exciting Regional Marketing Manager (Retail) job.
Apply today or email me: Karmoon.Tan@robertwalters.com.my to discuss this new opportunity.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd Business Registration Number : 729828-T Licence Number : JTKSM 423C
A fashion lifestyle brand is seeking a Brand Lead (Lifestyle Sports) to forefront the brand's commercial activities and operations within Malaysia. This job is based in Kuala Lumpur, Malaysia and reports to the regional team based in Singapore.
A tea beverage brand is seeking a Senior Brand Manager (F&B) to join their team to support the rapid expansion of the business. This role reports to the General Manager and is based in Kuala Lumpur, Malaysia.
An exciting Head of Marketing (FMCG) job has just become available at one of the most respected FMCG firms based in Malaysia. Reporting directly to the General Manager, this is a role for a marketer who is a leader in their field.
MYR300,000 - MYR336,000 per annum + Market Aligned
27 October 2023
As a result of ongoing and continued successes in Hong Kong, a tech start-up company specialising in AI trading education has set up their regional office in Malaysia is recruiting for a Marketing Director (Fintech Education) job to lead the team here. This role is based in Malaysia and reports to the founder based in Hong Kong.