A Regional Marketing Manager (Retail) job has just become available at a reputable and fast-growing retailer chain in the country.

About the Regional Marketing Manager (Retail) Role:
Reporting to the Head of Marketing, you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in other regions. You will collaborate closely with cross-functional teams and oversee marketing initiatives across multiple countries to ensure consistent and effective messaging.

Key Responsibilities:

Regional Marketing Strategy:

• Develop and implement a comprehensive regional marketing strategy aligned with the company's overall goals and objectives
• Conduct market research and competitive analysis to identify opportunities and threats within the region

Campaign Management:

• Plan and execute marketing campaigns, promotions, and events to drive foot traffic and online sales
• Coordinate with local teams in different countries to adapt and localise campaigns as needed

Brand Management:

• Ensure consistent brand messaging and visual identity across all marketing materials and channels
• Monitor brand reputation and take proactive measures to maintain a positive image

Digital Marketing:

• Oversee digital marketing initiatives, including website management, email marketing, social media, and online advertising
• Analyse digital marketing performance metrics and make data-driven improvements

Team Leadership:

• Manage and mentor a team of marketing professionals, providing guidance and support
• Foster a collaborative and innovative work environment within the regional marketing team

Budget Management:

• Develop and manage the regional marketing budget, ensuring cost-effective allocation of resources
• Monitor expenses and provide regular financial reports to upper management

Cross-Functional Collaboration:

• Work closely with sales, product management, and other departments to align marketing efforts with business objectives
• Collaborate with international marketing teams to share best practices and coordinate global initiatives

To succeed in this Regional Marketing Manager job, you will need to have the ability to work effectively and co-operatively with other countries before, across borders and internal matrix.

Key Requirements:

• Bachelor's degree in marketing, business, or a related field; MBA is preferred
• Proven experience of at least eight years in marketing management, with a focus on regional or international markets
• Strong understanding of local and international market dynamics
• Exceptional leadership and team management skills
• Proficiency in digital marketing tools and analytics platforms
• Excellent communication and interpersonal abilities
• Excellent written and verbal communication skills. Fluency in English and Bahasa Malaysia. Proficiency in Mandarin is a plus as the candidate is required to work with Mandarin-speaking stakeholders
• Demonstrated ability to think strategically and execute with precision

This renowned and rapidly growing retail company needs no introduction and is easily recognised by consumers. The company has been growing rapidly hence the culture is open and ambitious, but also not limited to developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this role is right for you. Great career progression opportunities await the right person in this exciting Regional Marketing Manager (Retail) job.

Apply today or email me: Karmoon.Tan@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C