An exciting Digital Marketing Manager (Automotive) job has become available in a one of the leading premier automotive dealers in Malaysia.

About the Digital Marketing Manager (Automotive) Role:
In this business critical role, you will be responsible for building, planning, executing and managing the overall digital marketing strategy, platforms and campaigns to help business increase brand awareness, generate more leads and improve customer engagement.

Key Responsibilities:

• Social Media Marketing – lead and manage agency in identifying trends to create sharable contents and pick up insights to the effectiveness of each social media posting to establish a positive and impactful social media presence on major platforms
• Online media buy and advertisement – lead and manage agency to plan, execute and optimise paid online media advertising on digital and social channels. Stay updated on the latest algorithm updates and market trends
• SEO and SEM – lead and manage the agency to plan and execute search engine strategies. Stay updated on the latest algorithm updates and market trends
• Track, analyse and measure effectiveness of online marketing campaigns and platform performance metrics (ROI and meaningful KPIs), and propose an actionable strategy
• Customer Journey – Pick up data insight from various online and offline interactions and footprints of target market (e.g. Google Analytics, social media, content consumed, search queries, on ground events, etc.) and execute relevant and meaningful personalised online content and campaigns to connect and build relationships with different audience segmentation
• Manage and update content onto all company’s online assets (e.g. websites, online platforms, Google My Business, etc.)
• Digital innovation - develop and implement digital solutions to improve digital capabilities
• Monitor market trends, principal and competitors’ online presence/activities and propose reactive communication and strategy

To succeed in this Digital Marketing Manager (Automotive) role, you must have experience in leading and managing SEO/SEM, website analytics, social media marketing, audience segmentation and advertising.

Key Requirements:

• Diploma/degree in digital marketing or similar disciplines
• Minimum of three years of work experience in digital marketing or a similar role
• Experience in leading and managing SEO/SEM, website analytics, social media marketing, audience segmentation and advertising
• Ability to work at a strategic level while also executing on a tactical level
• Pleasant personality with good communication and interpersonal skills
• Excellent command of written and spoken English
• Good command of written and spoken additional language is an added advantage

This company needs no introduction and is recognised as the one of the top players in their field of expertise. The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Digital Marketing Manager (Automotive) job.

Apply today or email me at kyle.lai@robertwalters.com.my to discuss further.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C