A new Marketing Director (Retailer) job has just become available at a reputable retailer in the country.

About the Marketing Director (Retailer) Role:
Reporting to the CEO, the role is responsible for the development and implementation of the integrated marketing strategy both offline and online towards achieving sales objectives, profit margin, and market share.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with company's goals and objectives, including both online and offline channels
• Maintain and enhance the company's brand image by overseeing branding initiatives, ensuring brand consistency across all touchpoints, and managing brand guidelines
• Lead digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing, to drive online customer acquisition and engagement
• Plan and execute advertising campaigns, promotions, and events to increase foot traffic to our stores and online presence
• Develop and implement customer engagement strategies, loyalty programs, and customer feedback mechanisms to enhance customer satisfaction and retention
• Stay informed about industry trends, consumer behaviour, and competitor activities through market research, and use this information to make informed marketing decisions
• Manage the marketing budget effectively, ensuring cost efficiency and optimal allocation of resources
• Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement
• Utilise data analytics and KPIs to measure the effectiveness of marketing campaigns and initiatives, providing regular reports and insights to the executive team

To succeed in this Marketing Director (Retailer) role, you will need to have a strong background in retail or online marketing, a passion for data-driven decision-making, and the ability to develop and execute effective marketing strategies that drive customer engagement and growth.

Key Requirements:

• Minimum of a bachelor's degree or equivalent from a notable university
• Minimum of 10 years of marketing lead experience in reputable retail/consumer related companies
• Leadership experience in leading a team of 10 or more
• Fluency in communication and writing skills particularly in English
• A people-person and willing to be in a hands-on leadership position

This international retailer is recognised as a leader in their field of expertise. The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are definitely significant. The firm is also very focused on developing their employees to the highest standards.

If you are driven, determined and want to take a step up in your career, this is the role for you. Great opportunities await the right candidate in this exciting Marketing Director (Retailer) role.

Apply now or email to karmoon.tan@robertwalters.com.my for this opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C