PR Manager (Fashion Retail)

A leading global fashion retailer is seeking a strategic PR Manager to elevate its brand presence in Kuala Lumpur. You will work closely with media and influencers to craft compelling stories and drive communication strategies that strengthen the organisation’s reputation. This role offers flexible working, ongoing training, and the opportunity to collaborate with a supportive team where your creativity, relationship-building, and campaign management skills can make a meaningful impact.

What you'll do:

As a Public Relations Manager – Fashion Retail based in Kuala Lumpur, you will play an integral role in shaping how the brand is perceived by both local and international audiences. Your day-to-day activities will involve nurturing trusted relationships with journalists and influencers while creating engaging content that tells authentic stories about the company’s mission and achievements. You will design strategic campaigns that support business goals, coordinate memorable events that connect people to the brand’s values, and respond thoughtfully during times of crisis to maintain trust. By monitoring media coverage closely and analysing results, you will provide valuable insights that inform future initiatives. Success in this role means being able to work collaboratively across departments, demonstrating empathy in every interaction, and consistently delivering high-quality communications that strengthen the organisation’s reputation as a leader in fashion retail.

• Cultivate dependable relationships with journalists, influencers, and key media outlets to ensure consistent positive coverage for the brand across multiple channels.
• Draft, edit, and refine press releases, media kits, speeches, bylined articles, and social media content that reflect the company’s voice and values while engaging target audiences.
• Design and implement comprehensive PR campaigns that align with long-term business objectives and reinforce the brand’s identity within the competitive fashion retail landscape.
• Develop proactive crisis communication strategies to safeguard the company’s integrity during sensitive situations, ensuring all messaging is empathetic, transparent, and timely.
• Organise and manage impactful press conferences, open days, promotional events, and media tours that foster strong connections between the brand and its stakeholders.
• Monitor media coverage diligently using industry-standard tools; analyse campaign performance metrics to generate actionable insights for continuous improvement.
• Collaborate closely with internal teams—including marketing, merchandising, and customer service—to ensure cohesive messaging across all platforms.
• Provide thoughtful guidance on emerging trends in public relations and digital communications to keep the brand ahead of industry developments.
• Support senior management with speechwriting and presentation preparation for key corporate events or public appearances.
• Champion inclusive storytelling by ensuring all communications reflect the diversity of both the audience and workforce.

What you bring:

To excel as a Public Relations Manager – Fashion Retail, your background should demonstrate proven experience in developing successful communication strategies within fast-moving industries. Your ability to write persuasively for various formats—whether press releases or social posts—will set you apart as someone who can connect authentically with different audiences. You bring not only technical proficiency but also emotional intelligence: understanding how words impact perception is crucial when managing sensitive issues or celebrating milestones. Your collaborative approach fosters trust among colleagues while your analytical mindset helps translate data into actionable recommendations. Above all else, your passion for storytelling combined with genuine empathy ensures every message reflects both organisational values and audience needs.

• Bachelor’s degree in Public Relations, Communications, Journalism or a related discipline provides you with a solid foundation for effective communication strategies.
• Two to five years’ experience in PR or communications equips you with practical knowledge of industry best practices within either agency or corporate environments.
• Exceptional written and verbal communication skills enable you to craft clear messages for diverse audiences while presenting confidently at public events.
• Proficiency with media monitoring tools such as Cision or Meltwater ensures you can track coverage accurately and measure campaign effectiveness efficiently.
• Familiarity with major social media platforms allows you to engage audiences creatively while maintaining consistent brand messaging online.
• Strong interpersonal abilities help you build rapport with colleagues across departments as well as external partners like journalists or event organisers.
• Ability to remain calm under pressure ensures sensitive situations are handled thoughtfully without compromising organisational values.
• Keen attention to detail guarantees all materials produced meet high standards of accuracy and professionalism.
• A collaborative mindset supports teamwork within an inclusive environment where everyone’s ideas are respected.
• Commitment to ongoing learning keeps you updated on evolving trends in public relations and digital communications.

What sets this company apart:

This global fashion retailer stands out for its unwavering commitment to inclusivity, collaboration, and personal growth. The organisation’s dedication to ethical practices further enhances its reputation as an employer of choice within the retail sector.

What's next:

If you’re ready to take your career in public relations to new heights within an inspiring global environment, we invite you to apply now!

Apply today by clicking on the link provided—your journey towards making a lasting impact starts here.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C