Marketing Manager (Luxury Retail)

A new Marketing Manager position has just been made available with a reputable international luxury retail brand.

Our client is on the hunt for a seasoned Marketing Manager to join their dynamic team. This role offers an exciting opportunity to work with a luxury and premium retail brand, leveraging your marketing expertise to drive brand growth and customer engagement. You will be instrumental in shaping the brand's image, managing media relations, coordinating events, and implementing promotional activities. Your excellent understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour will be key in this role. If you are passionate about luxury watches, craftsmanship, and brand heritage, this could be the perfect role for you.

• Opportunity to work with a luxury and premium retail brand
• Role involves shaping brand image and managing media relations
• Ideal candidate will have a strong understanding of luxury consumer mindset

What you'll do:

As a Marketing Manager, you will play a pivotal role in driving our client's brand growth through strategic marketing initiatives. You will research and recommend suitable advertising media, ensuring maximum exposure for the brands. Your knack for building relationships will be crucial as you establish rapport with media outlets. You'll also conceptualize, plan, implement, and coordinate various events aligned with the marketing objectives set by the Brand Manager. Additionally, you'll create a promotional calendar for trade and consumers while monitoring its results. Your role extends to below-the-line activities where you'll oversee Point-of-Sales, display merchandising materials, and printed collaterals. Regular market visits will be part of your routine to ensure efficient execution of marketing activities. Lastly, you'll keep an eye on competitors' marketing strategies providing valuable market intelligence to management.

• Research and recommend appropriate advertising media
• Establish and maintain public relation rapport with the media
• Conceptualize, plan, implement and coordinate events
• Create and plan a promotional calendar for trade and consumers
• Implement below-the-line activities including Point-of-Sales, display merchandising materials and printed collaterals
• Work closely with internal team members and perform regular market visits
• Monitor competitors’ marketing activities and provide regular market intelligence to the management
• Plan, develop and monitor the Direct Marketing Expense (DME) budget efficiently

What you bring:

The ideal Marketing Manager brings a wealth of experience from the luxury, premium retail or lifestyle brands sector. With a minimum of 7 years in marketing, you have a deep understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour. Your expertise extends to digital marketing, content creation, and data-driven marketing approaches. You have a proven track record in PR, influencer partnerships, and event management. Your high emotional intelligence enables you to engage authentically with luxury clientele. Exceptional communication and presentation skills are a must for this role, with proficiency in English being essential. A creative flair combined with business acumen and ROI-focused thinking is what sets you apart. Lastly, your strong project management skills ensure attention to detail and precision in all your work.

• Minimum 7 years of marketing experience in luxury, premium retail or lifestyle brands
• Strong understanding of the luxury consumer mindset and ultra-high-net-worth customer behaviour
• Excellent knowledge of digital marketing, content creation, and data-driven marketing approaches
• Experience in PR, influencer partnerships, and event management
• High emotional intelligence with the ability to engage luxury clientele authentically
• Exceptional communication and presentation skills in English (additional language is a plus)
• Creative flair combined with business acumen and ROI-focused thinking
• Strong project management skills with attention to detail and precision

What sets this company apart:

Our client is a renowned player in the luxury retail industry, known for their commitment to quality and craftsmanship. They offer an inclusive and supportive work environment where every team member's contribution is valued. Their focus on innovation keeps them at the forefront of the industry, providing exciting opportunities for growth and development for their employees.

What's next:

Ready to take your marketing career to new heights? Apply now!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C