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Marketing and Communication Manager (B2B)

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An exciting Marketing and Communication Manager (B2B) job has become available at a integrated agriculture firm.

An exciting opportunity has arisen for a dynamic Marketing and Communication Manager (B2B) to join a leading organisation within the agriculture industry. This role is perfect for an individual who thrives in a fast-paced environment, has a deep understanding of the agriculture market, and possesses a knack for developing strategic marketing plans that drive growth and increase brand awareness. The successful candidate will be at the heart of driving all marketing and communication efforts, ensuring alignment with business objectives and customer needs.

  • Opportunity to lead strategic marketing initiatives within the agriculture industry
  • Work in a fast-paced, dynamic environment
  • Drive growth and increase brand awareness through effective communication strategies

What you'll do:

As a Marketing and Communication Manager (B2B), you will play a pivotal role in shaping the future of our client's agricultural products and services. You will be responsible for developing strategic marketing plans that resonate with their target audience while increasing brand awareness. Your role will involve conducting market research to stay ahead of trends, overseeing brand messaging across all channels, planning multi-channel marketing campaigns, creating engaging content, managing online presence, supporting sales teams with necessary tools, organising industry events, managing budgets effectively, and tracking KPIs to measure success.

  • Develop and implement comprehensive marketing strategies that align with business goals and target market needs
  • Conduct market research to identify trends, customer preferences, and competitive landscape
  • Oversee the development and execution of brand positioning and messaging across all marketing channels
  • Plan, execute, and manage multi-channel marketing campaigns, including digital, print, and events
  • Lead the creation of compelling content, including product brochures, blog posts, social media updates, and email newsletters
  • Manage the company's online presence, including website, social media, and digital advertising
  • Develop sales tools and training materials to support the sales team
  • Plan and execute industry events, trade shows, and customer seminars
  • Develop and manage the marketing budget, ensuring effective allocation of resources
  • Track and report on key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives

What you bring:

The ideal candidate for this Marketing and Communication Manager (B2B) role will bring a wealth of marketing experience, preferably within the agriculture industry. You will have a proven track record of developing and executing successful marketing strategies. Your strong understanding of digital marketing tools and techniques will be crucial in driving growth and increasing brand awareness. Excellent communication and interpersonal skills are essential for this role, as you will be working closely with various teams to ensure alignment with business objectives. Your ability to analyse data and derive actionable insights will be key in measuring the effectiveness of marketing initiatives.

  • Bachelor’s degree in Marketing, Business Administration, Agriculture or related field
  • Minimum of 5 years of experience in marketing preferably within the agriculture industry
  • Proven experience in developing and executing successful marketing strategies
  • Strong understanding of digital marketing tools and techniques
  • Excellent communication and interpersonal skills
  • Ability to analyse data and derive actionable insights
  • Proficiency in marketing software and tools such as CRM, marketing automation platforms

What sets this company apart:

Our client is a leading organisation within the agriculture industry, known for their commitment to innovation and excellence. They offer an inclusive and supportive work environment where every team member's contribution is valued. Their focus on professional development ensures that employees are always at the forefront of industry trends, providing opportunities for continuous learning and growth.

What's next:

If you're ready to take your career to the next level with a challenging and rewarding role, we want to hear from you!

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Campaign Management

Industry: Marketing

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Location: Kuala Lumpur

Job Reference: O41FQL-F95BF4B6

Date posted: 30 May 2024

Consultant: William Yang

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