Our client is seeking a seasoned Senior Brand Manager to join their Vision Care team. This role offers an exciting opportunity to drive brand growth through new product launches and promoting pillar products. You will be responsible for developing comprehensive marketing plans, executing projects, and managing the full spectrum of marketing activities. Your excellent commercial sense will be key in liaising with various internal teams and external agencies.
What you'll do:
As a Senior Brand Manager, you will play a pivotal role in driving brand growth within the Vision Care sector. You will be entrusted with the responsibility of developing robust marketing plans, executing strategic initiatives, and managing a wide range of marketing activities. Your ability to analyse market trends and consumer behaviour will be crucial in making informed recommendations to management. You will also oversee the A&P budget for your product(s), ensuring accurate sales forecasting. Your role will involve close collaboration with various agencies and suppliers, ensuring that all consumer marketing initiatives are executed efficiently and effectively.
- Develop comprehensive marketing plans that support short and long-term strategies
- Execute local adaptation of advertising creative material
- Analyse market and consumer data to make recommendations to management
- Manage the A&P budget for the product(s) ensuring accurate sales forecasting
- Plan, implement, and monitor all brand marketing activities
- Work closely with appointed agencies and suppliers to ensure deadlines are met and achieve cost and ROI optimization
- Ensure prudent utilization of marketing funds for optimal results
- Supervise direct reports
What you bring:
The ideal candidate for this Senior Brand Manager position brings a wealth of experience in brand management along with a solid academic background in business administration, marketing or economics. With at least 10 years' experience in a similar role, you have honed your negotiation skills and developed a keen commercial sense. Your problem-solving abilities are complemented by your meticulous attention to detail.
- Degree in business administration, marketing, economics or a similar field
- A minimum of 10 years of working experience in a similar field
- Proven brand management experience
- Experience in FMCG, consumer marketing or retail industry is preferred
- Excellent negotiation skills and commercial sense
- Strong problem-solving skills with attention to detail
- Proficiency in MS Office such as Excel, Word and PowerPoint
What sets this company apart:
Our client is a global leader in the Vision Care industry, renowned for their commitment to innovation and excellence. They offer a dynamic and supportive work environment where employees are encouraged to grow and develop professionally. Their inclusive culture values diversity and promotes collaboration across all levels of the organisation. This is an exceptional opportunity to join a company that truly values its employees and offers ample opportunities for career progression.
What's next:
Ready to take your career to new heights? Apply now!
Apply today by clicking on the link. We look forward to receiving your application!
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C
