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Digital Marketing and Content Specialist (Healthcare)

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Our client is seeking a Digital Marketing and Content Specialist to join their dynamic team in Kuala Lumpur. This is an exciting opportunity for marketing professional with a passion for healthcare, who thrives on executing marketing strategies and managing stakeholder relations to enhance patient enrolment, retention and education. The candidate will have the chance to oversee communications, events and CSR activities.

What you'll do:

As a Digital Marketing and Content Specialist in the Healthcare sector, your role will be pivotal in executing marketing strategies that enhance patient enrolment, retention, education, and revenue. You will collaborate closely with Partner Engagement, Operations, CRM, and Clinical teams. Your day-to-day responsibilities will include overseeing communications, events, employee engagement, and CSR activities. You will also play a key role in developing patient education materials for public distribution.

  • Developing and producing patient education materials for public distribution.
  • Working with the Clinical team to create Continuous Medical Education (CME) content.
  • Preparing materials for Operations team visits to government hospitals and other stakeholders.
  • Promoting healthcare services through newsletters and patient financial education sessions.
  • Managing the development, curation, and publication of content on the corporate website.
  • Creating and overseeing social media content that promotes services.
  • Executing organic and paid social media campaigns across platforms.
  • Innovating marketing and branding strategies to enhance digital presence and engagement.
  • Assisting in managing internal and CSR events.

What you bring:

The ideal candidate for this Digital Marketing & Content Specialist role brings a wealth of experience in marketing or a related field. You have a proven track record of managing successful marketing programs including digital marketing. Your copywriting skills are exceptional as is your ability to translate content into multiple languages. You are experienced in event management including CSR initiatives and promotional events. Proficiency in Microsoft Office suites is essential.

  • Minimum bachelor’s degree in Marketing, PR, Journalism or a related field.
  • Minimum 5 years of experience in marketing, PR, journalism, advertising or web design.
  • Proven track record in managing marketing programs including digital marketing.
  • Copywriting, creative writing skills and ability to translate in multiple languages.
  • Experience in event management (CSR, conferences, promotional events).
  • Proficiency in Microsoft Office suites primarily Excel, PowerPoint and Word.

What sets this company apart:

Our client is a leading player in the healthcare industry with a strong commitment towards enhancing patient enrolment, retention, education, and revenue. They offer a supportive work environment that encourages collaboration and innovation. Their focus on employee engagement and CSR activities sets them apart from other organisations in the industry.

What's next:

Ready to take your career to the next level with this exciting opportunity?

Apply today by clicking on the link!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Healthcare and Life Sciences

Focus: Marketing and Product Management

Industry: Marketing

Salary: Negotiable

Workplace Type: On-site

Experience Level: Associate

Location: Kuala Lumpur

Job Reference: MZIODF-FE26FA41

Date posted: 01 September 2024

Consultant: Victoria Gan

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