Senior Trade Marketing Executive
Salary Market Aligned
Location Petaling JayaFULL_TIME
Consultant KarMoon Tan
Date posted 10 September 20192019-09-10 2019-11-09 fmcg Petaling Jaya MY MYR 48000 66000 66000 YEAR Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
An exciting Senior Trade Marketing Executive job has just become available at a renowned FMCG company based in Petaling Jaya. Reporting to the Trade Marketing Manager, this is a role for aspiring trade marketeers in the FMCG industry.
About the Senior Trade Marketing Executive Role:
In this business critical role, you will be responsible for developing and executing trade marketing strategies of the brand to achieve defined business objectives (KPIs) with the brand team and be responsible for ensuring the proper development, execution and benchmarking of all programmes designed to increase brand visibility.
- Lead trade marketing initiatives to ensure proper strategies are in place to meet both brand and customer expectations
- Identify and develop necessary point of sales tools to increase brand presence, market share and improve customer satisfaction
- Develop consumer promotions in collaboration with the Brand Manager and Key Account Manager, and support market executions
- Create and maintain a trade calendar of activities working with both the key account and marketing teams
- Monitor and evaluate TM programmes and activities to measure effectiveness and recommendation of improvements as needed
- Implement and track trade marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand/category presence
- Carry out specific trade marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity
- Work closely with the retail and marketing teams to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
- Report sales needs and field intelligence to commercial/marketing teams
- Analyse brand sell-through results by channel and make recommendations to increase results
- Manage the budget and ROI for the specific trade marketing activities
To succeed in this role, you must have the ability to strategise and plan effective trade marketing activities which will eventually translate to the company's success.
- Bachelor's degree in marketing or business administration
- Minimum of one year of working experience in key account management in the FMCG industry
- Good communication and presentation skills, with a strong command of English
- Good analytical, organisational and project management skills, and have a positive working attitude
- Good understanding of research and able to work independently
This company needs no introduction and is recognised easily by consumers The culture is demanding but if you are confident and have a can-do attitude the potential rewards are significant. The firm is also very focused on developing and training their people to the highest standards.
If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Senior Trade Marketing Executive job.
Apply today or email me: Karmoon.Tan@robertwalters.com.my to discuss this new opportunity.
Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C