Head of Commercial MYSG (Travel Food & Beverage Operator)

A leading travel F&B operator is seeking a Head of Commercial – Malaysia & Singapore to shape the commercial direction of a diverse portfolio of renowned airport brands. This senior role will lead commercial strategy, drive revenue growth, champion marketing innovation, and optimise performance across the portfolio while delivering exceptional traveller experiences.

What you'll do:

As Head of Commercial Malaysia and Singapore you will play an instrumental role in shaping the future success of food travel outlets across two vibrant markets. Your day-to-day responsibilities will see you orchestrating strategic plans that drive revenue growth while ensuring every aspect of marketing activity—from digital campaigns to in-store promotions—delivers measurable results.

• Develop and execute comprehensive commercial strategies for Malaysia and Singapore in alignment with regional objectives to maximise revenue growth and profitability.
• Lead the marketing and procurement teams in planning, directing, and coordinating all activities related to sales promotions, branding initiatives, digital campaigns, and supplier partnerships.
• Negotiate with existing and potential vendors to secure optimal marketing support, income streams, rebates, discounts, and listing fees that benefit the business across both countries.
• Oversee the implementation of VCP (Value Creation Plan) initiatives covering sales optimisation, menu engineering, pricing architecture review, promotional activities, and gross margin management.
• Ensure full compliance with brand standards for both owned and franchised outlets by conducting regular assessments and collaborating with franchise partners to maintain consistency.
• Manage budgeting processes for marketing and procurement functions; monitor adherence to financial targets including COGS (Cost of Goods Sold), EBITDA performance metrics, and annual sales budgets.
• Direct the roll-out of new brand concepts by managing key visuals, advertising materials, visual merchandising strategies, PR systems setup, and in-store collateral design.
• Supervise purchasing activities including vendor selection, contract negotiation, inventory control logistics planning to ensure timely delivery at optimal costs while avoiding delays or lost sales opportunities.
• Champion a positive team culture by supporting people development plans within the department; foster collaboration among internal stakeholders such as operations teams, finance teams, suppliers, franchisors.
• Identify profit opportunities through ongoing analysis of market trends; provide actionable recommendations to senior management for continuous improvement in commercial outcomes.

What you bring:

To excel as Head of Commercial Malaysia and Singapore you will bring substantial experience from senior roles within food & beverage operations—ideally those serving high-volume travel locations or similarly complex environments. Your background should demonstrate not only technical proficiency in areas like procurement contract negotiation menu engineering but also a deep understanding of how effective marketing drives customer engagement revenue growth. You will have honed your ability to analyse financial data set realistic yet ambitious targets deliver consistent results even when faced with tight deadlines shifting priorities.

• Bachelor’s degree in Business Management or relevant academic qualification in marketing or business management disciplines is required; additional leadership or management certification is advantageous but not essential.
• Extensive experience developing commercial strategies within multi-site food & beverage operations ideally in travel retail environments or similar fast-moving sectors.
• Proven track record managing large-scale marketing campaigns including digital activations menu engineering branding collaborations with both owned franchises international partners.
• Demonstrated expertise negotiating supplier contracts securing rebates discounts marketing income listing fees that drive bottom-line results across multiple territories.
• Strong analytical skills with ability to monitor pricing architecture gross margins cost controls budget forecasting against strict deadlines delivering on or above KPI targets such as COGS EBITDA annual sales budgets.
• Exceptional interpersonal skills enabling you to build trusted relationships from suppliers through executive level colleagues fostering co-operation across departments regions cultures.
• High level of literacy numeracy computer proficiency especially Microsoft Office Suite; able to produce detailed reports presentations communicate insights clearly effectively.
• Excellent organisational time management attention detail balancing competing priorities under pressure whilst maintaining accuracy reliability throughout project lifecycles.
• Sound project management problem-solving abilities allowing you to identify profit opportunities respond quickly changing market conditions implement best practice solutions efficiently.

What sets this company apart:

This organisation stands out as a global leader in travel food & beverage operations thanks to its unwavering commitment to quality innovation customer satisfaction. With an impressive presence spanning 36 countries over 600 sites it offers unparalleled exposure to world-class brands ranging from beloved local favourites international icons to bespoke concepts crafted alongside celebrity chefs.

What's next:

If you are ready to make your mark on the future of travel food & beverage across Malaysia Singapore we invite you to take the next step in your career journey today!

Apply today by clicking on the link provided—your next exciting challenge awaits!

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C