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General Manager (F&B)

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A newly created General Manager position has just been made available with a renowed Food & Beverage Chain in Malaysia.

A leading global food and beverage brand is seeking a General Manager to oversee its operations in Malaysia. This is an exceptional opportunity for you to take charge of a well-established business, holding full P&L accountability and driving the brand’s growth across the region. You will be empowered to make impactful decisions alongside the Managing Director/Owner, with the potential to expand your remit to cover additional countries. The organisation is committed to fostering a supportive and inclusive environment, offering flexible working opportunities and generous training programmes to help you thrive. If you are passionate about shaping the future of a renowned F&B brand and enjoy working in a collaborative setting, this role offers the perfect platform for your talents.

  • You will have direct influence on business strategy and decision-making, working closely with senior leadership to drive commercial success and operational excellence.
  • The company provides flexible working arrangements, comprehensive training opportunities, and encourages professional development through generous support and mentorship.
  • This role offers significant scope for growth, including the possibility of expanding your responsibilities beyond Malaysia into other regional markets as you demonstrate your commitment and expertise.

What you'll do:

As General Manager, you will play a pivotal role in steering the overall direction of a prominent food and beverage brand within Malaysia. Your daily activities will involve overseeing operational efficiency across all outlets, managing financial performance with full P&L responsibility, and collaborating with senior leadership on strategic decision-making. You will be instrumental in developing actionable plans that foster growth while nurturing teams through supportive leadership. Building connections with commercial leaders from various industries will be key as you seek out new opportunities for expansion. Success in this position requires a blend of hands-on involvement in operations, strategic foresight in planning, and empathetic engagement with both staff and customers. By championing continuous improvement initiatives and maintaining high standards of compliance, you will ensure the brand remains at the forefront of the market.

  • Oversee all aspects of the food and beverage brand’s operations in Malaysia, ensuring smooth day-to-day management and consistent delivery of high-quality service.
  • Hold full P&L accountability, monitoring financial performance, identifying areas for improvement, and implementing strategies to maximise profitability.
  • Collaborate closely with the Managing Director/Owner on key business decisions, contributing valuable insights that shape the direction of the company.
  • Develop and execute strategic plans that align with organisational goals, focusing on sustainable growth and market expansion.
  • Lead, nurture, and motivate teams across multiple departments, fostering a culture of collaboration, inclusivity, and shared success.
  • Ensure compliance with local regulations and industry standards while maintaining operational excellence throughout all outlets.
  • Drive customer satisfaction by implementing innovative solutions that enhance guest experience and loyalty.
  • Monitor market trends and competitor activity to inform business strategy and maintain a competitive edge.
  • Champion continuous improvement initiatives by leveraging feedback from staff and customers to refine processes.

What you bring:

The ideal candidate for General Manager brings extensive experience from consumer goods (FMCG), F&B or related sectors. Your background includes managing large-scale operations with full financial accountability as well as collaborating effectively with senior executives on strategic projects. You are known for your ability to inspire teams through supportive leadership—encouraging open communication, sharing knowledge generously, and fostering an inclusive workplace culture. Your entrepreneurial approach helps uncover new avenues for growth while your responsiveness ensures continuous improvement based on stakeholder input. Strong interpersonal skills allow you to connect meaningfully across networks; adaptability keeps you steady amid change; commitment to inclusivity makes you a champion for diversity. These qualities combine to make you an invaluable asset capable of elevating both team performance and business outcomes.

  • Your strategic thinking enables you to develop long-term plans that drive sustainable business growth while adapting quickly to changing market conditions.
  • You possess hands-on leadership skills that empower teams through guidance, encouragement, and collaborative problem-solving.
  • An entrepreneurial mindset allows you to identify new opportunities for expansion or innovation within the food and beverage sector.
  • Experience working with commercial leaders from consumer goods (FMCG) or F&B industries equips you with valuable industry insights.
  • Strong interpersonal abilities help you build trust-based relationships with colleagues, partners, and stakeholders across diverse backgrounds.
  • Excellent communication skills ensure clarity when presenting ideas or negotiating agreements both internally and externally.
  • A proven track record in managing P&L responsibilities demonstrates your dependability in achieving financial targets.
  • You are highly responsive to feedback from staff or customers, using it constructively to improve processes or services.
  • Commitment to inclusivity means you actively promote diversity within teams while creating an environment where everyone feels valued.
  • Adaptability enables you to navigate complex challenges calmly while maintaining focus on organisational objectives.

What sets this company apart:

This organisation stands out as a global leader in the food and beverage industry due to its unwavering commitment to employee development, inclusivity, and collaborative decision-making. Working here means joining a network where every voice is heard—where supportive leadership guides your journey towards personal growth. Flexible working opportunities are offered so you can balance professional ambitions with life outside work; generous training programmes ensure continual learning. The chance to work directly alongside senior leaders—including the Managing Director/Owner—provides unique exposure to high-level business strategy while opening doors for regional advancement. The company’s dedication to nurturing talent creates an environment where teamwork flourishes; where kindness is celebrated; where every individual’s contribution matters. If you value being part of an organisation that prioritises communal success over hierarchy—and rewards commitment with real career progression—this is the place for you.

What's next:

If you are ready to make a meaningful impact in a thriving food & beverage brand while advancing your career across borders, this is your moment—apply now!

Apply today by clicking on the link provided.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: Perm

Specialism: General Management

Focus: General Management

Industry: Retail

Salary: MYR500,000 - MYR900,000 per annum

Workplace Type: On-site

Experience Level: Director

Location: Selangor

Job Reference: S0WQT7-35BAAC75

Date posted: 21 August 2026

Consultant: KarMoon Tan