General Manager (New Retail Chain)

A unique and exciting opportunity has arisen for a General Manager to spearhead the launch and expansion of a brand-new business venture within the food mart or convenience retail sector, based in Kuala Lumpur. This newly created position is perfect for someone who thrives in a start-up environment and is eager to make a significant impact from day one. As the driving force behind this innovative initiative, you will have the rare chance to shape every aspect of the business—from defining its strategic direction to building operational frameworks that ensure long-term success. The role offers an exceptional platform for you to showcase your commercial acumen, entrepreneurial spirit, and passion for delivering outstanding customer experiences. If you are looking for a role where your ideas will be valued, your leadership will be pivotal, and your achievements will directly influence the future of a new brand, this is the perfect next step in your career.

• Play a central role in launching and growing a new retail business, with full responsibility for strategy, operations, and team development in Kuala Lumpur.
• Enjoy the autonomy to build processes, partnerships, and customer experiences from scratch while working closely with senior stakeholders to bring your vision to life.
• Be part of an ambitious start-up journey where your expertise in retail management and ability to inspire teams will set the foundation for long-term success.

What you'll do:

As General Manager, you will play an instrumental role in shaping every facet of this new retail venture’s journey from inception through growth. Your days will be filled with diverse challenges—from conducting market analysis that informs strategic decisions to overseeing the physical set-up of stores across Kuala Lumpur. You’ll work collaboratively with internal teams and external partners alike as you establish efficient supply chains and curate product assortments that resonate with local consumers. Success in this role means not only meeting ambitious sales targets but also creating memorable shopping experiences that keep customers coming back. By nurturing talent within your team and fostering a culture of collaboration and accountability, you’ll ensure operational excellence at every level. Your ability to adapt quickly in a fast-evolving marketplace will be crucial as you guide the business through its formative stages toward sustainable growth.

• Develop and articulate a clear strategic vision for the new food mart or convenience retail business, ensuring alignment with overall organisational goals.
• Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive opportunities that inform business planning.
• Translate strategic objectives into actionable business plans covering store development, supply chain logistics, vendor partnerships, merchandising strategies, and operational excellence.
• Oversee all aspects of store set-up including site selection, layout design, procurement of fixtures and equipment, and compliance with regulatory requirements.
• Establish robust supply chain processes by selecting reliable vendors, negotiating favourable terms, and implementing inventory management systems that support scalability.
• Curate an appealing product mix tailored to target customers by collaborating with suppliers on pricing strategies and exclusive offerings.
• Design and implement engaging in-store experiences that differentiate the brand through thoughtful merchandising, customer service standards, and promotional activities.
• Recruit, train, mentor, and motivate a high-performing team dedicated to achieving sales targets while fostering a supportive workplace culture.
• Monitor key performance indicators across all areas of the business—sales performance, cost control, customer satisfaction—and use insights to drive continuous improvement.
• Collaborate closely with marketing teams to develop campaigns that build brand awareness and attract loyal customers.

What you bring:

To excel as General Manager in this pioneering retail venture, you will bring substantial experience overseeing complex operations within fast-moving consumer goods or convenience retail environments. Your background should reflect not only strong technical knowledge but also genuine enthusiasm for building something new from the ground up. You are adept at balancing big-picture thinking with meticulous attention to detail—whether it’s designing store layouts or fine-tuning supply chain processes. Your collaborative nature ensures seamless teamwork even under pressure; meanwhile your empathy helps foster loyalty among both employees and customers. A natural problem-solver who thrives on variety each day brings fresh opportunities for learning as well as sharing knowledge across teams. Above all else: your commitment to delivering value—through quality products, excellent service standards—and supporting those around you sets you apart as an inspiring leader ready for this challenge.

• Demonstrated experience in managing multi-site retail operations within the food mart or convenience sector or similar consumer-facing environments.
• Proven track record of developing successful business strategies that drive revenue growth while maintaining operational efficiency.
• Strong commercial acumen with deep understanding of merchandising principles—including product selection, pricing models, inventory control, and supplier negotiations.
• Exceptional interpersonal skills enabling you to build trust-based relationships with vendors, staff members, senior stakeholders, and customers alike.
• Hands-on approach combined with an entrepreneurial mindset; comfortable navigating ambiguity typical of start-up settings while remaining focused on results.
• Experience leading recruitment efforts as well as training programmes designed to nurture talent within high-performing teams.
• Excellent analytical abilities allowing you to interpret data trends quickly and translate them into actionable improvements across all areas of operation.
• Outstanding communication skills—both written and verbal—enabling effective collaboration across departments as well as clear articulation of vision to diverse audiences.
• Familiarity with regulatory requirements relevant to retail operations in Malaysia is highly desirable.

What sets this company apart:

Joining this organisation means becoming part of an ambitious journey where innovation meets opportunity at every turn. As a key architect behind a new brand’s entry into Malaysia’s vibrant retail landscape, you’ll enjoy unparalleled scope for creativity alongside meaningful responsibility. The company values inclusivity—welcoming diverse perspectives that enrich decision-making—and places great emphasis on professional development through ongoing training opportunities. With supportive leadership committed to empowering their people at all levels, you can expect open communication channels plus access to resources needed for personal growth. Flexible working arrangements are encouraged wherever possible so you can balance professional ambitions with life outside work. Here your contributions won’t just be recognised—they’ll help define what success looks like for years ahead.

What's next:

If you’re ready to take on a transformative leadership role where your expertise shapes the future of retail in Kuala Lumpur, we want to hear from you!

Apply today by clicking on the link below—your next big career move awaits.