New Product Introduction Director

An exciting opportunity has arisen for an experienced New Product Introduction Director to join a leading global organisation in Penang, Malaysia. This pivotal role is perfect for someone who thrives on guiding new product development from concept through to high-volume manufacturing, ensuring exceptional quality and cost performance at every stage.

What you'll do:

As the New Product Introduction Director based in Penang, you will play a central role in shaping the future of advanced electronics products. Your day-to-day responsibilities will involve orchestrating complex projects that span multiple disciplines—ensuring seamless integration between design teams, process engineers, manufacturing operations, and customers.

• Oversee the entire new product introduction process, managing cross-functional deliverables from initial design through material selection, qualification, and transition into high-volume manufacturing.
• Develop comprehensive project schedules, track progress against milestones, and ensure timely delivery of new products that meet or exceed quality and cost expectations.
• Lead the qualification of new packages, driving initiatives from early prototype builds through to sustained high-yield production while maintaining rigorous quality standards.
• Guide assembly process engineering activities across all stages of assembly and final test operations, ensuring robust procedures are in place for optimal productivity.
• Champion continuous improvement efforts by planning, evaluating, verifying, and executing strategies that enhance yield, quality, and overall productivity throughout the product lifecycle.
• Conduct daily reviews of quality metrics and yield data, spearheading root cause analysis for defects using systematic problem-solving methodologies such as ESDA, FMEA, SPC, DOE, and MSA.
• Implement interim containment measures and long-term corrective actions during pre-mass production stages to address any deviations or excursions effectively.
• Create detailed characterisation plans and risk assessments for both new and existing devices requiring engineering support to mitigate potential issues proactively.
• Act as the primary customer interface for NPI activities, managing engineering tasks, participating in quality performance meetings, and resolving technical challenges collaboratively with clients.
• Support material cost reduction programmes by driving value engineering initiatives in partnership with internal teams and external partners.

What you bring:

To excel as a New Product Introduction Director in this organisation, you will bring extensive hands-on experience gained within the electronics sector—particularly in roles focused on NPI development or assembly process engineering.

• A degree in Electrical & Electronic Engineering or an equivalent technical discipline is required for this role to ensure a strong foundation in core principles relevant to electronics manufacturing.
• At least 10 years of proven experience in new product introduction development or assembly process engineering within the electronics industry is essential for success in this position.
• Comprehensive knowledge of assembly materials—including their interaction with package workmanship and reliability—is necessary to oversee complex manufacturing processes effectively.
• Demonstrated expertise in applying advanced problem-solving tools such as DOE (Design of Experiments), SPC (Statistical Process Control), FMEA (Failure Mode Effects Analysis), MSA (Measurement System Analysis), JMP software, and other analytical methodologies is vital.
• Hands-on experience with assembly process equipment, packaging technologies, and large-scale manufacturing environments is highly desirable for this leadership role.
• Proficiency in project management methodologies—including scheduling tools, milestone tracking systems, and resource allocation techniques—will enable you to deliver projects efficiently.
• Strong people management skills are required to guide NPI and process engineers effectively while nurturing a culture of teamwork and shared responsibility.
• Excellent communication abilities are needed for successful customer interfacing—handling NPI activities, participating in quality meetings, managing issues collaboratively—and building trust-based relationships with clients.
• A collaborative mindset with the ability to work cohesively alongside supporting groups and operations teams is essential for achieving shared objectives.

What sets this company apart:

This organisation stands out as a global leader committed not only to technological excellence but also to creating positive change within society through sustainable innovation. The company is renowned for its commitment to sustainability and innovation within the electronics manufacturing industry, offering you the chance to make a significant impact on both product excellence and environmental progress. You will enjoy working in a collaborative environment that values your expertise, supports your professional growth, and encourages you to drive continuous improvement across all processes.

What's next:

If you are ready to take your career in new product introduction leadership to the next level within an organisation that values your expertise and shares your commitment to sustainable progress, we encourage you to apply now!

Apply today by clicking on the link provided—your next rewarding challenge awaits.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C