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Product Marketing Associate

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An attractive Product Marketing Associate role in a reliable Financial Service based in Kuala Lumpur has just become available.

About the Product Marketing Associate role: Reporting to the Marcomm Manager, you will support the Manager in executing product marketing initiatives, campaigns and promotions to achieve marketing objectives across various channels and segments.

Key Responsibilities:

  • Manage and execute product marketing initiatives, campaigns and promotions to support marketing objectives across different channels and segments of the overall strategic marketing plan.
  • Successful launch and execution of product marketing campaigns including media launch event and digital campaign.
  • Achievement of product campaign-specific KPIs such as reach, engagement, cost per leads, click-through rates, conversion rates and etc.
  • Timely delivery of marketing initiatives within budget 2. Create and manage all product marketing materials and collateral in line with brand direction, including brochures, flyers, videos, placemats, buntings, etc., for Agency, Banca, Group and Online products.
  • Quality and consistency of product marketing materials.
  • Adherence to brand guidelines.
  • Positive feedback from internal stakeholders and external partners. 3. Monitor project, campaign performances and budgets, ensuring alignment with financial outcomes, including issuing POs, processing invoices and tracking expenses.
  • Adherence to budgetary constraints.
  • Accurate and timely financial reporting.
  • Efficient use of resources and cost management. 4. Work cross-functionally within and beyond the Marketing department to build, execute and measure the success of product campaigns.
    Effective collaboration and teamwork.
  • Successful integration of cross-functional inputs into campaigns.
  • Achievement of campaign goals through collective efforts.

To succeed in this Product Marketing Associate role, it is important to have experience in managing product Go-To-Market (GTM) campaigns and Performance Marketing.

Key Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3-5 years of experience in marketing communications, with a focus on product GTM campaigns and performance marketing.
  • Strong understanding of digital marketing, including social media, SEO/SEM, and lead generation.
  • Excellent project management and organisational skills.
  • Ability to work collaboratively with cross-functional teams and external partners.
  • Strong written and verbal communication skills in both Bahasa Malaysia and English.
  • Attention to detail and ability to manage multiple projects simultaneously.
  • Familiarity with Shariah guidelines is a plus

If you are a talented and focused professional seeking the right opportunity to take your career forward, this job is the role for you

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Banking & Financial Services

Focus: Corporate / Consumer Banking

Industry: Banking

Salary: Negotiable

Workplace Type: On-site

Experience Level: Associate

Language: English - Professional working

Location: Kuala Lumpur

Job Reference: 2UXKA0-0C86100F

Date posted: 29 October 2024

Consultant: Kimberly Lah

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