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Public Relations Manager

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An attractive Public Relations Manager job has become available at a reliable financial organisation based in Kuala Lumpur.

About the Public Relations Manager Role:
You will formulate and execute comprehensive PR strategies, aligning with marketing goals and budget considerations to foster positive media awareness.

Key Responsibilities:

  • Cultivate and sustain relationships with journalists, editors, media professionals, especially within the financial domain; Pitch story ideas and press releases to secure positive media coverage; Manage media inquiries and coordinate interviews.
  • Partnership Development and Support: Identify, evaluate, and negotiate mutually beneficial strategic partnerships with NGOs, regulators, and complementary brands. Nurture these relationships to maximize impact.
  • Market Intelligence: Conduct market research to stay informed about market landscape, industry trends, competitor activities, and consumer preferences. Utilize insights to refine and enhance the PR narratives and strategy.
  • Crisis Navigator: Develop crisis communication plans and be ready to respond to and manage crisis effectively; Serve as a spokesperson during critical times and work towards mitigating negative publicity.
  • Data Driven Communicator: Monitor media coverage and public sentiment related to the organization; Analyze the effectiveness of PR campaigns and provide detailed reports to management. Love to keep up with the latest in the fast-changing PR, and branding landscape - always keeping an eye out for the next innovative way to break though the clutter and find actionable insights faster.
  • Collaborative Partner: Work closely with cross-functional teams, including marketing, product development, global / cross country PR team and customer service, to integrate brand and PR strategies into all aspects of the business.

To succeed in this role, you must organize and coordinate various events, press conferences, product launches, and other PR activities.

Key Requirements:

  • Experienced Communicator: A minimum of 5-8 years of experience in PR or marketing communications, with a proven record of success in PR and brand building.
  • Tech Savvy: Experience in the financial technology or internet industry is highly valued, especially with established contacts in the Malaysian financial media landscape.
  • Strategic and Creative Mind: Demonstrated ability to think strategically, solve problems creatively, and drive innovative PR campaigns.
  • Exceptional Communicator: Possess outstanding written and verbal communication skills. Fluency in Mandarin is a significant advantage.
  • Natural Leader: Proven ability to inspire, motivate, and lead PR campaigns bringing together cross functional teams to achieve exceptional PR and business results.

This financial organisation is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.

If you are a talented and focused professional seeking the right opportunity to take your career forward, this Public Relations Manager job is the role for you.

Apply today to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C

Contract Type: FULL_TIME

Specialism: Banking & Financial Services

Focus: Corporate / Consumer Banking

Industry: Financial Services

Salary: Negotiable

Workplace Type: On-site

Experience Level: Mid Management

Language: English - Bilingual

Location: Kuala Lumpur

Job Reference: DIJ51P-EDBBBF83

Date posted: 23 May 2024

Consultant: Kimberly Lah

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