An attractive Marcomm Specialist job has just become available at a reliable financial organisation based in Kuala Lumpur.
About the Marcomm Specialist Role: Reporting to the Marketing Lead, you will develop and execute marketing communication strategies that align with the overall marketing goals and objectives of the company.
Identifying target audiences, determining key messages, selecting appropriate channels, and creating a cohesive plan to reach and engage customers
Working closely with the marketing team to ensure consistent brand messaging and positioning across all marketing communications. Develop and maintain brand guidelines to ensure a unified brand identity in all marketing materials
Developing compelling and persuasive content for various marketing channels such as websites, social media, advertisements, and press releases. This includes collaborating with internal or external creative teams
Planning and execute integrated marketing campaigns across multiple channels. This includes coordinating with internal teams and external vendors, managing timelines and budgets, and monitoring campaign performance to ensure targets are met
Conducting market research and analyse consumer trends, competitor activities, and industry developments to identify opportunities and make data-driven decisions. Use market insights to refine marketing communication strategies and tactics
Collaborating with cross-functional teams, such as business and marketing teams to ensure consistent messaging and alignment of marketing communication efforts
To succeed in this Marcomm Specialist role, it is important to have working knowledge of the consumer banking industry.
Minimum of five years of experience in brand, marketing or digital
Exceptional ability to translate commercial ambitions into brand goals, strategies and activities
Fluent in marcomm beyond traditional advertising - digital marketing experience is a must
Keen sense of research and loves connecting and deriving insights from data
A thinker, but also a doer. Ability to multitask, manage chaos and enjoys a challenge
Proactive and able to work independently and in a team (to lead a campaign)
Have experience in the fast-moving industry (telecommunication, e-commerce/marketplace and fintech) is a plus
This company is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.
If you are a talented and focused professional seeking the right opportunity to take your career forward, this Marcomm Specialist role is right for you.
Apply now to learn more.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd Business Registration Number : 729828-T Licence Number : JTKSM 423C
MYR8,000 - MYR8,500 per month + Market Aligned
06 February 2024
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