An attractive AVP, Marketing Manager job has just become available at a reliable financial organisation based in Kuala Lumpur.
About the AVP, Marketing Manager Role: Reporting to the Marketing Lead, you will identify target audiences, determine key messages, select appropriate channels, and create a cohesive plan to reach and engage customers.
Conceptualise and execute end-to-end campaigns from strategising marketing and communication plans to execution in driving digital products acquisition
Analyse market research and plan promotions, competitions and other various creative marketing techniques based on the research results
Work closely with internal product/segment/functional to plan and review the marketing calendar to ensure campaigns are planned, approved and launched in time
Monitor the campaign performance and maximising marketing efforts to reach the projected outcome, evaluate the performance and take proper measures to improve the performance
Evaluate new marketing opportunities and platforms to use for relevant campaigns or promotions
Manage budget approvals and campaign mechanics projections for all projects
Provide detailed campaign closure reports with insights derived from analysis of the sales funnel and recommendations to improve future campaign performance
Familiarity with Islamic banking products such as ASB Financing, Zakat payments, Wasiat, Tabung Haji is an added advantage
To succeed in this AVP, Marketing Manager role, it is important to have working knowledge of the consumer banking industry.
Bachelor's degree specialised in: Marketing or Business
Relevant experience: Five to eight years in large retail/financial services/other digital solutions businesses
Experience with product management, product marketing including new service/business conceptualisation
Experience with delivery of projects, products and customer requirements
Analytical and able to articulate issues along with solutions/insights
Adaptable to change and able to evolve with marketing/business trends
User-centric and always thinks about customer experience first
Personal traits: agile, curious, enthusiastic and goal-driven
It is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.
If you are a talented and focused professional seeking the right opportunity to take your career forward, this AVP, Marketing Manager role is right for you.
Apply now to learn more.
Do note that we will only be in touch if your application is shortlisted.
Agensi Pekerjaan Robert Walters Sdn Bhd Business Registration Number : 729828-T Licence Number : JTKSM 423C
MYR8,000 - MYR8,500 per month + Market Aligned
06 February 2024
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