An attractive Head of Marketing job has become available at a reliable fintech organisation based in Kuala Lumpur.

About the Head of Marketing Role:
Reporting to the Chief Operating Officer, you will be responsible for developing, managing, executing and analysing marketing campaigns.

Key Responsibilities:

• Plan, manage and deliver integrated marketing programmes and campaigns, incorporating both offline and online media
• Manage the key content platforms in the target market
• Build brand awareness, generate and nurture leads and traffic into multiple media platforms
• Shape customer perception and its services; develop strong key value propositions and positioning strategies with market and consumer insights
• Budget and P&L management: Develop short-term and long-term budgets for marketing activities to achieve key business metrics and monitor progress and evaluate performance

To succeed in this Head of Marketing role, you must have consumer banking experience and you will be required to have proven mastery of online and offline marketing - including PR, creative, digital marketing, social media, partnerships and market research and marketing analytics.

Key Requirements:

• A relevant bachelor’s degree preferably with a focus on marketing, advertising
• At least 8 - 10 years of relevant marketing experience, both in strategic planning and execution. Experience managing multiple brands or products simultaneously is a plus
• Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation
• Results-oriented and data-driven - Proven track record of success in utilising data to create impactful marketing campaigns and meeting business objectives
• Highly detail-oriented: Ensure high standards of quality of all marketing and communication materials
• Excellent verbal communication and interpersonal skills

This company is much more than financial services and is anything but traditional. they have the people and ethos to act with speed, innovation, enterprise and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all add up to a great place to work.

If you are driven, determined and want to take the next step in your career, this is the role for you. Great career progression opportunities await the right person in this exciting Head of Marketing role.

Apply today or contact me at Kimberly.Lah@robertwalters.com.my to discuss this new opportunity.

Do note that we will only be in touch if your application is shortlisted.

Agensi Pekerjaan Robert Walters Sdn Bhd
Business Registration Number : 729828-T
Licence Number : JTKSM 423C