AVP, Business Marketing
Salary MYR72,000 - MYR108,000 per annum + Market aligned
Location Kuala LumpurFULL_TIME
Consultant Aiman Rosman
Date posted 24 May 20192019-05-24 2019-07-23 banking Kuala Lumpur MY MYR 72000 108000 108000 YEAR Robert Walters https://www.robertwalters.com.my https://www.robertwalters.com.my/content/dam/robert-walters/global/images/logos/web-logos/logo.gif
An exciting AVP, Business Marketing role has just become available at one of the most respected banks based in Kuala Lumpur. Reporting directly to the Head, this is a role for a marketer who is a leader in their field.
About this AVP, Business Marketing role:
Responsible for Marketing & Brand Strategy, Customer Engagement and Marketing budget. You will be working with the respective LOBs to determine their budgeted numbers for respective products. These shall include, but not limited to- business deposit, business foreign exchange, online banking, business financing and trade.
• Based on the budgeted numbers, business resources and run rates, develop integrated marketing strategy to achieve business objectives
• Work with the respective product, sales and portfolio management team to identify customer segment, define target audience and craft product and customer value proposition
• Establish go-to-market strategies for the respective campaigns, activities, events or any other marketing initiatives
• Evaluate and implement media channels or platforms that can effectively communicate to the target segment
• Work with product and portfolio management team to plan, execute and monitor implementation of marketing campaigns to ensure that we achieve the targeted outcome
• Handle and manage relationships with creative and digital agencies to develop marketing collaterals and execute media buy
• Work with Group Compliance, Group Communications, Branding, Shariah and any other regulatory parties to ensure that all publication and communication materials are fully compliant with the applicable laws, rules, regulations and Alliance Bank’s corporate identity guideline and for the content of such materials to be accurate and not misleading to safe guard the interest of Alliance Bank
• Manage deliverables from both internal and external stakeholders to implement the planned campaigns
To succeed in this role as an AVP, Business Marketing, you will need to have the ability to work effectively and co-operatively with senior business development teams, across borders and internal matrix.
• Strong product development or marketing experience, ideally with a minimum of four years of experience in related fields
• Banking industry experience is highly preferred, however, candidates with strong marketing communications and strategy experience in other industries will also be considered
• Degree, post-graduate qualifications
• Strong project management skills
• Analytical and familiar with basic financial regarding costing and budgeting
• Ability to think strategically with value-added proposals contributing to increased market awareness of our brand and products / services offerings
• Strong leadership quality
• Ability to work independently with minimum supervision
• Ability to work with and manage multiple stakeholders (internal and external).
This company offers competitive benefits. Employees have the opportunity to deliver the highest value professionally, while building relationships with exceptional people who genuinely value in personal potentials.
If you are driven, determined and want to take a step up in your career, this AVP, Business Marketing position is the role for you. Apply today at firstname.lastname@example.org to discuss this new opportunity.
Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C