Head of Digital Acquisition
Salary MYR240,000 - MYR300,000 per annum
Location Kuala LumpurFULL_TIME
Consultant JenJun Wong
Date posted 18 April 20192019-04-18 2019-06-17 banking Menara 3 Petronas Persiaran KLCC Kuala Lumpur 50088 Robert Walters
A globally established financial institution based in Kuala Lumpur is on a look out for digital talents to join its retail banking marketing team, working closely with various local and global stakeholders to define, manage and achieve divisional business targets.
About the Head of Digital Acquisition role:
As the Head of Digital Acquisition, you will be working with colleagues across Customer Value Management (CVM), Marketing, Digital functions, Risk, Compliance and other departments in order to create compelling customer communication while ensuring alignment across local and global functions.
- Develop Digital acquisition plans and local budgets to support global and local campaigns and activities
- Oversee the local deployment, execution, activation and effectiveness of campaigns, platforms and assets developed and created by the Cards Marketing team
- Ensure that local Marketing activities deliver against the agreed KPIs set for acquisition and return on Marketing investment
- Create Digital Acquisition and Go to Market Strategies
- Provide direction to agencies, brand partners, and team members to deliver to business goals
- Ensure that the agreed model, structure, governance and controls for the Global Marketing function are implemented for Malaysia Cards Acquisition activities
- Own and strategically influence the relationship with the key business stakeholders and other Marketing team members in Malaysia
- Support the development of all Marketing team members in terms of Digital Aquisition capabilities across Malaysia
- Lead, coach and develop all direct reports within the Digital Acquisition team
- Assign budgets across key activities to deliver Return on Investment
To succeed in this role, you must be critically inclined with digital sales strategies.
- Excellent experience in Digital Sales strategy and quality lead generation experience
- Ability to guide and execute digital transformation in various channels especially via web and mobile
- Ability to work cross-functionally with various local and global stakeholders
- Experience in managing agency partners, tracking KPIs, and post-campaign analysis and reporting
- Thorough understanding in customer behaviourial metrics as well as customer lifecycle journey in the digital space
This is a leading global organization which is known for its highly dynamic working culture and they are looking for individuals who think out of the box to drive the organization forward through leadership and innovation.
If you are driven, determined and want to take the next step in your career, this role is calling out for you. Great career opportunities await the right person in this exciting Head of Digital Acquisition position.
Apply today or email me at firstname.lastname@example.org to discuss this new opportunity.
Agensi Pekerjaan Robert Walters Sdn Bhd
(formerly known as Robert Walters Sdn Bhd)
Business Registration Number : 729828-T
Licence Number : JTKSM 423C